Developing a tourist destination that will be successful in attracting tourists and tourist spending requires sound strategic planning, management and marketing. The following key questions must be addressed with respect to visitor destination management and these are among the foci of the text:
- How can locational advantages be developed?
- What must be taken into account in the exploitation of tourism resources?
- What measures may be taken to enhance visitor satisfaction?
- How can destinations be marketed most effectively?
- How can destination organisations encourage the equitable distribution of benefits from tourism?
- How can the negative impacts of tourism be avoided or minimised?
|Product dimensions:||7.08(w) x 9.80(h) x 0.72(d)|
About the Author
Ian Kelly, Swinburne University of Technology
Anthony Nankervis, Swinburne University of Technology
Table of Contents
About the Authors.
PART 1: SETTING THE SCENE.
Chapter 1. Introduction to Visitor Destinations.
Chapter 2. Global Distribution -
The Big Picture.
Chapter 3. Destination Evolution -
Resort to Region.
Chapter 4. Destination Choice -
Understanding the Traveller.
PART 2: DESTINATION MARKETING.
Chapter 5. The Destination as a Product.
Chapter 6. The Customer Focus.
Chapter 7. Presentation.
PART 3: DESTINATION MANAGEMENT.
Chapter 8. The Biophysical and Sociocultural Environments.
Chapter 9. The Economic and Political Environments.
Chapter 10. The Search for Solutions.
PART 4: FUTURE IMPACTS.
Chapter 11. Meetings and Events -
Getting it Together.
Chapter 12. The Future.
Appendix: Answers to Self-Assessment Questions.