Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
About the Author
Arch G. Woodside
Table of Contents
Ecological systems in lifestyle, leisure, and travel behaviorQualitative comparative analysis of travel and tourism purchase-consumption systemsHolistic case-based modeling of customers' thinking-doing destination choice introductionIntroduction to the theory and investigation of planned and realised consumer behaviorResearch objectives and theoretical frameworkVariations between planned and realised behaviorsInfluence of product information on planned and realised consumption activitiesInfluence of consumer characteristics on planned and realised behaviors, Strategic implications and discussion