Tourism Behaviour: Travellers' Decisions and Actions

Tourism Behaviour: Travellers' Decisions and Actions

by Roger March, Arch G. Woodside


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Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

Product Details

ISBN-13: 9780851990217
Publisher: CAB International North America
Publication date: 12/30/2005
Series: Cabi Series
Pages: 280
Product dimensions: 6.87(w) x 9.75(h) x 0.90(d)

About the Author

Roger March

Arch G. Woodside

Table of Contents

Ecological systems in lifestyle, leisure, and travel behavior
Qualitative comparative analysis of travel and tourism purchase-consumption systems
Holistic case-based modeling of customers' thinking-doing destination choice introduction
Introduction to the theory and investigation of planned and realised consumer behavior
Research objectives and theoretical framework
Variations between planned and realised behaviors
Influence of product information on planned and realised consumption activities
Influence of consumer characteristics on planned and realised behaviors, Strategic implications and discussion

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