The Social Media Cookbook: Strategic Marketing Recipes for Small Business Success

The Social Media Cookbook: Strategic Marketing Recipes for Small Business Success

by Tony Richardson, Christina Kettman


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Does your small business need a go-to plan for social media marketing? Successful social media marketing is like great cooking: you need to understand the basics, have the right tools, know how to follow a recipe, and have the confidence to mix in a dash of creative inspiration. The Social Media Cookbook is a go-to guide for small businesses looking to get started

Product Details

ISBN-13: 9780998332000
Publisher: Stairstep Press
Publication date: 12/08/2016
Pages: 116
Product dimensions: 5.50(w) x 8.50(h) x 0.30(d)

About the Author

Christina is the founder of Marketing Staircase (, a social media management and consulting company that specializes in helping small and medium-sized businesses expand their branding and messaging through social media strategies, digital advertising, and search engine optimization. Christina assists clients at all stages of their social media marketing, from designing and planning a campaign to implementation, monitoring, and increasing social media engagement and growth over time.

Christina possesses a strong traditional marketing background, with over 20 years of experience in market analysis, strategic planning and digital marketing for corporations, events and trade shows. For the past decade, she has focused exclusively on helping her clients navigate the rapidly-growing and dynamic world of social media. Christina holds an MBA from the Monterey Institute of International Studies, and is a certified Social Media Manager. You can find her on the web at:

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