The Moderns: Midcentury American Graphic Design

The Moderns: Midcentury American Graphic Design

by Steven Heller, Greg D'Onofrio

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Overview

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
 

Product Details

ISBN-13: 9781683350125
Publisher: ABRAMS
Publication date: 09/19/2017
Sold by: Barnes & Noble
Format: NOOK Book
File size: 213 MB
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About the Author

Steven Heller, America’s leading critic and historian of graphic design, is the author or editor of more than 170 books on design and popular culture, an influential design educator at the School of Visual Arts, and a recipient of the Smithsonian National Design Award.; Greg D’Onofrio is a graphic designer, writer, and researcher, and educator devoted to graphic design history. They both live in New York City.

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