"One of the best books around for demystifying the deliberately mysterious arts of advertising." Salon
"Fascinating, entertaining and thought-stimulating." The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers , which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society , about the threats to privacy posed by new technologies.
|Product dimensions:||5.50(w) x 8.30(h) x 0.50(d)|
About the Author
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.
Most Helpful Customer Reviews
Everything old is new again...I highly recommend this book to anyone who believes that "you are your own man"(as it were).
WHEN IT WAS FIRST RELEASED IN 1957 IT SHOCKED A LOT OF PEOPLE. WHAT I FIND SHOCKING IS SOME 57 YEARS LATER PEOPLE CONSIDER THIS GOOD WHOLESOME AMERICAN CULTURE! IF YOU WERE TO TELL PEOPLE THAT THE OVER-SEXUALIZING OF EVERYTHING TODAY HAD ITS ORGINS IN THE MID-20TH CENTURY ADVERTISING, THEY WOULDN'T BELIVE IT. BUT THE REALLY GOOD STUFF STARTS WITH CHAPTER 18 "MOLDING 'TEAM PLAYERS" FOR GREE ENTERPRISE. PACKARD QUOTES WILLIAM H. WHYTE, JR,: "A VERY CURIOUS THING HAS BEEN TAKING PLACE IN THIS COUNTRY ALMOST WITHOUT OR KNOWING IT. IN A COUNTRY WERHE INDIVIDUALISM--INDEPENDENCE AND SELF-RELIANCE--WAS THE WATCHWORD FOR THREE CENTURIES THE VIEW IS NOW COMI00NG TO BE ACCEPTED THAT THE INDIVIDUAL HIMSELF HAS NO MEANING EXCEPT AS A MEMBER OF A GROUP." ELSEWHERE HE STATES, "ONE CRUCIAL TRAIT THEY [CORP EXECUTIVES] MUST HAVE, THEY FOUND, WAS A RESPECTFUL CONCEPT OF AUTHORITY. 'HE ACCEPTS IT WITHOUT RESENTMENT. HE LOOKS TO HIS SUPERIORS AS PERSONS OF GREATER TRAINING. . . WHO ISSUE GUIDING DIRECTIVES TO HIM THAT HE ACCEPTS WITHOUT PREJUDICE.' AND THE REPORT ADDED: 'THIS IS A MOST NECESSARY ATTITUDE FOR SUCCESSFUL EXECUTIVES, SINCE IT CONTROLS THEIR REACTION TO SUPERIORS.' THE AUTHORS PROCEEDED TO CITE CASE HISTORIES OF MEN WHO SEEMED MAGNIFICENTLY FITTED FOR LEADERSHIP BUT UPON PSYCHOLOGICAL ANALYSIS WERE FOUND UNFITTED BECAUSE THEY HAD POOR CONCEPTS OF AUTHORITY . ONE SAW HIS ASSOCIATES 'AS COMPETITIVE PERSONS WHOM HE MUST OUT WIT. . . . . 'UNCONSCIOUSLY HE FELT HIMSELF TO BE BETTER THAN MOST OF HIS SUPERIORS' THAT DISCOVERY EVIDENTLY FINISHED HIM OFF. SO IF HERE IS THE REASON FOR 2008 ECONOMIC MELTDOWN AND THE LACK OF PROTESTS IN 2014 TO THE AUSTERITY AMERICANS WORKERS ARE EXPECTED TO SWALLOW EVEN THOUGH WE DIDN'T MAKE THOSE COLOSSAL MISTAKES!