The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

by John Kremer

Hardcover

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Overview

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Product Details

ISBN-13: 9780471553861
Publisher: Wiley
Publication date: 05/01/1992
Series: Small Business Series , #2
Pages: 288
Product dimensions: 7.01(w) x 10.00(h) x (d)

Table of Contents

Planning for Success.

How to Find a Product, Produce It, and Set a Price.

How to Make a Profit with Direct Mail Promotions.

How to Design an Effective Direct Mail Package.

How to Select, Rent, and Test Mailing Lists.

Selling Direct Using Other Media.

Advertising in Different Media: Some Tips.

How to Track Responses to Promotions.

Selling Through Catalogs.

Serving Your Customers.

How to Control Your Inventory.

Appendices.

Bibliography.

Index.

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