Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.
Table of Contents
Planning for Success.
How to Find a Product, Produce It, and Set a Price.
How to Make a Profit with Direct Mail Promotions.
How to Design an Effective Direct Mail Package.
How to Select, Rent, and Test Mailing Lists.
Selling Direct Using Other Media.
Advertising in Different Media: Some Tips.
How to Track Responses to Promotions.
Selling Through Catalogs.
Serving Your Customers.
How to Control Your Inventory.