The 7 Secrets of Creative Radio Advertising

The 7 Secrets of Creative Radio Advertising

by Tony Hertz

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Overview

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!

Product Details

ISBN-13: 9781908746658
Publisher: Panoma Press Limited
Publication date: 07/18/2013
Pages: 178
Product dimensions: 5.00(w) x 8.00(h) x 0.38(d)

About the Author

Tony Hertz has a passion for radio spanning 40 years, 3 continents, and careers as agency copywriter and International CD in New York, London, Tokyo, Brussels, and running his own highly awarded radio specialist companies. Tony’s acclaimed creative seminars and workshops have inspired audiences in 36 countries and have been featured at the world’s major advertising festivals. He’s twice been on the Cannes Lions radio jury as well as many others, and remains the world’s only winner of both Yellow and Black D&AD Radio Pencils. Tony is based in the Philippines and travels extensively.

Table of Contents

Introduction
A bit about me
The starting point
Secret #1 - Find a Feeling
Secret #2 - Begin with a Picture
Secret #3 - Think About The Person
Secret #4 - One Ad, One message
Secret #5 - Stand in a Different Place
Secret #6 - Characters Not Voices
Secret #7 - Produce with Passion
The Wrap Up
What people have said about Tony’s Workshops
The Scripts

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