Taking on the System: Rules for Radical Change in a Digital Era

Taking on the System: Rules for Radical Change in a Digital Era

by Markos Moulitsas Zuniga


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As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zúniga establishes the fundamental laws that govern today's new era of digital activism.

The Sixties are over—and the rules of power have been transformed. In order to change the world one needs to know how to manipulate the media, not just march in the streets. Markos Moulitsas Zúniga, otherwise known as “Kos,” is today's symbol of digital activism, giving a voice to everyday people. In Taking on the System, Kos has taken a cue from his revolutionary predecessor's doctrine, Saul Alinksy's Alinsky's Rules for Radicals, and places this epic hand-book in today's digital era, empowering every American to make a difference in the 21st century.

As founder of the largest political blog in the nation, Kos knows how it's done, because he's done it with tremendous success. In Taking on the System, he shares practical guidelines on how grassroots movements can thrive in the age of global information, while referencing historical and present examples of the tragedy caused without those actions.

The walls between the people and the power—the so-called rabble and the so-called elite—are being torn down by technology, and a new army of amateurs are storming the barriers to effect political, cultural, and environmental transformation. Readers will come to understand how they too can change the world.

Product Details

ISBN-13: 9780451225191
Publisher: Penguin Publishing Group
Publication date: 08/20/2008
Pages: 288
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)
Age Range: 18 Years

About the Author

Markos Moulitsas Zúniga is a contributor to Newsweek, and frequent guest on programs such as Meet the Press and Real Time with Bill Maher.

Table of Contents

Prologue     1
The New Insurgents     11
Bypass the Gatekeepers
Crush the Gatekeepers
Influence the Gatekeepers
Mobilize     49
Raise an Army
Don't Wait for Authorization
Cultivate Your Allies
Set the Narrative     79
Target Your Villain
Craft Your Hero
Exploit Their Weaknesses
Reinforce the Narrative
Aim for the Gut, Not the Brain
Own the Story
Reinvent the Street Protest     117
Adapt and Innovate
Speak with One Voice
Build a Wave
Feed the Backlash     145
Embrace the Attacks
Know When to Ignore an Attack
Don't Bring a Spork to a Gunfight
Don't Believe the Hype     181
Work Your Niche
Guard Your Credibility
Factor Reality into Your Plans
Fight Small, Win Big     209
Advance and Hold Enemy Ground
Pick Your Battles
Don't Cross Enemy Lines
Do What You Can
Rally the Troops
The Unlikely Warriors     239
Carol Shea-Porter
Michael J. Fox
Stephen Colbert
Graeme Frost
Epilogue     267
Acknowledgments     273

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Taking on the System: Rules for Radical Change in a Digital Era 4.5 out of 5 based on 0 ratings. 2 reviews.
reannon on LibraryThing More than 1 year ago
This book, by the founder of the Daily Kos website, is a guide to effective political activism. This is the second book that I've read recently that speaks highly of Saul Alinsky's book Rules for Radicals as being a blueprint for progressive action, and Zuniga seems to see his book as a modernization of that book.The Table of Contents serves as an outline for the book. The chapters are the New Insurgents, Mobilize, Set the Narrative, Reinvent the Street Protest, Feed the Backlash, don't Believe the Hype, Fight Small, Win big, the Unlikely Warriors, and the Epilogue. Each chapter is broken down into subsections, and each one includes success stories.It is interesting that one of Zuniga's principles is to not let success go to your head, instead to keep the goals and objectives in mind.Great book for activists, that is, anyone at any level interested in changing the world.
Guest More than 1 year ago
For those of us who sometimes take the internet and blogging for granted, ¿Taking on the System¿ is a comprehensive reminder of just how influential ordinary people can become as they open a forum for political debate and spur a grassroots movement for participatory democracy. The Dailykos founder outlines the history of blog sites, their successes and failures, and provides advice and tools to help common citizens exert influence and promote societal change. The book is a clearly written, entertaining glimpse into a new and powerful medium, and one every person intending to vote should read.