Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Audio Other(Other - Abridged, 1 Cassette, 90 min.)

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Overview

This comprehensive course on salesmanship, negotiation and management teaches you how to outsell, outmanage, outmotivate and outnegotiate your competition. Swim With The Sharks has won praise from a remarkable and diverse following, including Governor Mario Cuomo of New York, Gloria Steinem and Ted Koppel.

Harvey Mackay, the man who built a multi-million dollar international envelope manufacturing company, new shares his winning techniques for professional and personal success. He offers an agenda for achievement through a series of "lessons" featuring the Mackay 66 -- an in-depth customer profile designed to give you the edge -- and invaluable "quickies" on business and life -- " Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease;" "How to Handle the Tough Prospect;" among many others.

In the bestselling tradition of Tom Peters, Donald Trump and Mark McCormack, here is sound advice for anyone who wants to be a winner in any field. Swim With The Sharks is the new "success" bible by the man Fortune magazine called "Mr. Make-Things-Happen."

Product Details

ISBN-13: 9780394577364
Publisher: Random House Audio Publishing Group
Publication date: 03/28/1989
Edition description: Abridged, 1 Cassette, 90 min.
Product dimensions: 4.38(w) x 6.99(h) x 0.78(d)

About the Author

Harvey Mackey is a graduate of the University of Minnesota and of the Stanford Executive Program, Graduate School of Business, Stanford University. He is the chairman and chief executive officer of Mackey Envelope Corporation. He is an internationally renowned public speaker, an avid runner and marathoner, and a number-one-ranked tennis player in Minnesota.

He and his wife, Carol Ann, have three children and live in Shorewood, a suburb of Minneapolis, Minnesota.

What People are Saying About This

Harvey Golub

Harvey has a knack for expressing some very profound and important notions in an amusing and interesting way. Serious students of management and leadership can learn a lot by studying this book.
-- President and CEO, IDS Financial Services, Inc.

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Swim with the Sharks Without Being Eaten Alive 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
I thought the book was great. It was an easy read and full of common sence ideas that I never thought of. I don't read very much but this may get me started. I'm self employed and I think it will help me in my bussiness and people skills.