Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

by Thomas Erikson


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A runaway bestseller in Sweden that has sold more than a million copies worldwide, Surrounded by Idiots shares a simple, revolutionary method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse.

Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. The so-called “idiots” in our lives are most often simply people who have a different behavior profile and style of communication.

Erikson breaks down the four kinds of behavior types—Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid back and friendly, and Blues who are analytical and precise—and explains how to identify and interact with each type of person. Instead of being bogged down with overly technical categorizations, the simple four-color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them.

Surrounded by Idiots is full of practical information for interacting with people based on their color, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.

Product Details

ISBN-13: 9781250179944
Publisher: St. Martin''s Publishing Group
Publication date: 07/30/2019
Pages: 304
Sales rank: 76,401
Product dimensions: 6.20(w) x 9.30(h) x 1.10(d)

About the Author

Thomas Erikson is an expert on communication. He works with developing organizations from a leadership perspective. In the past eighteen years he has trained more than five thousand executives to be better and more efficient leaders. Thomas has written several popular science books on communication and human behavior. Surrounded by Idiots is one of Sweden’s best-selling non-fiction books with over 450,000 copies sold in Sweden alone. The book is sold in 21 other languages around the world.

Table of Contents

Foreword by David Bonnstetter

Introduction: The Man Who Was Surrounded by Idiots

1. Communication Happens on the Listener’s Terms

2. Why Are We the Way We Are?

3. An Introduction to the System

4. Red Behavior: How to Recognize a Real Alpha and Avoid Getting in His Way

5. Yellow Behavior: How to Recognize Someone Who No Longer Has His Feet on the Ground and

How to Get Him Back to Reality Again

6. Green Behavior: Why Change Is So Difficult–and How to Get Around It

7. Blue Behavior: In Pursuit of Perfection

8. The Annoying Flip Side—or No One Is Completely Perfect: Strengths and Weaknesses–What

No One Wants to Talk About

9. Learning New Things: How to Use What You’ve Learned

10. Body Language: Why How You Move Matters: How Do You Really Look?

11. A Real-Life Example: The Company Party—How to Understand Everyone You Meet

12. Adaptation: How to Handle Idiots (I.E., Everyone Who Isn’t like You)

13. How to Deliver Really Bad News, Because Even Positive Criticism Is Still . . . Criticism: The Challenge of Speaking Your Mind

14. Who Gets Along—and Why It Works: Group Dynamics in Its Finest Form

15. Written Communication: How to Evaluate Someone When You Can’t Meet Him in Person

16. What Makes Us As Mad As Hell?: Temperament Can Reveal Everything About a Person

17. Stress Factors and Energy Thieves. What Is Stress–Really?

18. A Short Reflection Through History: Nothing Has Changed—People Have Always Been like This

19. Voices from Real Life

20. A Quick Little Quiz to See What You’ve Learned

21. A Final Example from Everyday Life: Perhaps the Most Enlightening Team Project in the History of the World

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