Success in Portrait Photography: Marketing and Management Techniques for Studio Owners

Success in Portrait Photography: Marketing and Management Techniques for Studio Owners

by Jeff Smith

NOOK Book(eBook)

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Overview

No photographer goes into business expecting to fail, but many realize too late that camera skills alone do not ensure success. Studio owners must also run savvy marketing campaigns, manage their studio's staff, and become experts at customer service. Jeff Smith -- owner of two successful portrait studios -- teaches you these skills, showing you how to build a profitable business without sacrificing your personal and artistic goals. You'll learn how to set prices, reduce operating costs, and become more efficient in time management. You'll also discover how specialization can ensure success. Packed with efficiency-boosting techniques, creative marketing ideas, and great tips for furthering your professional education, this book is an important resource for anyone who wants to open a new studio or maximize the potential of an existing one.

Product Details

ISBN-13: 9781608954124
Publisher: Amherst Media, Incorporated
Publication date: 12/01/2002
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 128
File size: 4 MB

About the Author

Jeff Smith is the author of Outdoor and Location Portrait Photography and Corrective Lighting and Posing Techniques for Portrait Photography. He lives in Fresno, California.

Table of Contents

Introduction5
Chapter 1Finding Your Own Way11
Plotting a Course12
Opposition13
Some Advice15
Chapter 2Specialization18
The Path to Specialization19
Catering to Your Clients23
Marketing23
The Studio23
Price26
Chapter 3Targeting the Clients You Want27
Time, Energy and Money27
Misguided Dollars28
The Two Rules of Marketing29
Boneheaded Advertising31
Anatomy of a Mailer35
Images35
Headline35
Copy35
Logo38
Readability39
A Call to Action41
Theme41
Chapter 4Increasing Profit43
Pricing Your Work44
Controlling Your Costs44
Volume47
Controlling Your Spending51

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