Standing on Shoulders: A Leader's Guide to Digital Transformation

Standing on Shoulders: A Leader's Guide to Digital Transformation

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Overview

Transforming our organizations to compete and thrive in today’s digital age requires a combination of “old world thinking” of quality and differentiation and “new world thinking” of meeting your market where it wants to be.

 

But making your organization “digital” is a lot more than creating a compelling mobile app and moving to the cloud. To thrive in the new marketplace, you must think and act differently.

 

In this leader’s guide to digital transformation, you’ll get practical, actionable information on building an employee and customer-obsessed culture that drives speed and efficiency while leveraging technology to sell better products and services.

 

The guide will teach you how to:

understand, articulate, and analyze the value you offer customers;

get development and operations to work better together;

persuade employees to do things differently; and

solve problems in new and creative ways.

 

Whether you work for a small, medium-sized, or large organization, you’ll get meaningful guidance on overcoming obstacles that thwart success by learning from others.

Product Details

ISBN-13: 9781480869806
Publisher: Archway Publishing
Publication date: 01/24/2019
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 170
Sales rank: 1,004,839
File size: 3 MB

About the Author

Jack Maher, MSIS, PMP, CAL and Carmen DeArdo are digital leaders who have deep experience in leading transformations of teams, technologies, and organizations in the delivery of technology solutions, making them faster, better, and cheaper.

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