Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn’t long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes—and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay or in comic book stores and conventions. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer/designer Chip Kidd and photographer Geoff Spear. Join Kidd, Spear, and the World’s Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam!
Praise for Shazam!:
"Superman has always gotten more press, but Captain Marvel may be the greatest expression of comics' optimism: A young boy says a magical word and turns into the World's Mightiest Mortal. Chip Kidd and Geoff Spear's gorgeous new book, Shazam! The Golden Age of the World's Mightiest Mortal (ABRAMS) pays tribute to the hero's bright colors and medium-spanning stories, all lovingly displayed in Kidd's signature style . . . It's a coffee-table book that provides a glimpse into a world where the powers of the gods are just an acronym away."
-The Onion's A.V. Club
"VERDICT: Despite the quite reasonable price, this features typical ABRAMS art and production quality. Fans will grab this Marvel-ous piece of Americana faster than you can say 'Shazam!'"
-Mike Rogers, Library Journal Express
"A handsome follow up to Bat-Manga!"
"This is a collector's dream: Page after page of Captain Marvel art, premiums, posters, toys, and ephemera from the biggest-selling superhero of all time . . . This book is a true time capsule and worthy of any comic fan's bookshelf."
"Shazam! allows its rich imagery to tell the exciting story of this superhero. Between Kidd's glorious layout and Spear's highly detailed photography, the reader can feel the excitement and fabric that would eventually lead Captain Marvel to outsell Superman during the glorious Golden Age of comics!"
Comic Book Resources
"Shazam! beautifully documents the creation and success of Fawcett's Captain Marvel franchise . . . Indeed, for non-Captain Marvel enthusiasts, the book may be most interesting as a compendium of historical documents, a glimpse not just of a bygone pop phenomenon but also of a larger cultural ethos."
|Product dimensions:||7.70(w) x 10.30(h) x 0.70(d)|
About the Author
Chip Kidd is an award-winning graphic designer and writer, and an editor-at-large for Pantheon Books. His books on comics include Bat-Manga!, Peanuts: The Art of Charles M. Schulz, and Mythology: The DC Comics Art of Alex Ross. He lives in New York City.
Geoff Spear is an award-winning photographer whose work has appeared on numerous book covers. He lives in New York City.
Most Helpful Customer Reviews
This was an interesting book. It covers the wide range of collectibles and such that were associated with the original (and best) Captain Marvel during his initial run in the 40s. About the only item I was familiar with was the movie serial (which I had seen). Had heard of one or two others but not seen them before. Certainly a book that any comic fan will be interested in at least perusing, if not adding it to their reference shelf.