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SG ECO a Contemporary Intro / Edition 6

SG ECO a Contemporary Intro / Edition 6

by William A. McEachern, John Lunn


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This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. This Fifth Edition makes unique use of THE WALL STREET JOURNAL by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in macro and micro paperback splits.

Product Details

ISBN-13: 9780324148671
Publisher: South-Western
Publication date: 02/28/2002
Edition description: Study Guide

Table of Contents

PART I: INTRODUCTION TO ECONOMICS. 1. The Art and Science of Economic Analysis. 2. Some Tools of Economic Analysis. 3. The Market System. 4. The Economic Decision Makers: Households, Firms, Governments, and the Rest of the World. PART II: FUNDAMENTALS OF MACROECONOMICS. 5. Introduction to Macroeconomics. 6. U.S. Productivity and Growth. 7. Unemployment and Inflation. 8. Measuring Economic Aggregates. 9. Consumption and Aggregate Expenditure. 10. Aggregate Expenditure and Aggregate Demand. 11. Aggregate Supply. PART III: FISCAL AND MONETARY POLICY. 12. Fiscal Policy. 13. Money and the Financial System. 14. Banking and the Money Supply. 15. Monetary Theory and Policy. 16. The Policy Debate: Active or Passive?. 17. Budgets, Deficits, and Public Policy. PART IV: INTRODUCTION TO THE MARKET SYSTEM. 18. Elasticity of Demand and Supply. 19. Consumer Choice and Demand. 20. Production and Cost in the Firm. PART V: MARKET STRUCTURE AND PRICING. 21. Perfect Competition. 22. Monopoly. 23. Monopolistic Competition and Oligopoly. PART VI. RESOURCE MARKETS. 24. Resource Markets. 25. Labor Markets and Labor Unions. 26. Capital, Interest, and Corporate Finance. 27. Imperfect Information, Transaction Costs, and Market Behavior. PART VI: MARKET FAILURE AND PUBLIC POLICY. 28. Economic Regulation and Antitrust Activity. 29. Public Goods and Public Choice. 30. Externalities and the Environment. 31. Income Distribution and Poverty. PART VIII: THE INTERNATIONAL SETTING. 32. International Trade. 33. International Finance. 34. Developing and Transitional Economies.

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