Sell your photos again and again! Live anywhere. Pick your hours. Be your own boss. Earn more money. See your pictures in print. Discover the freedom of a profitable photo business by learning the secrets behind making and selling editorial stock photography. For more than three decades, industry classic Sell & Re-Sell Your Photos has been giving new and veteran photographers the tools to sell their pictures consistently to markets they enjoy. Rohn Engh's master text, with updates from independent photographer Mikael Karlsson, outlines the time-tested formula for successfully marketing your work to publishers world-wide. This completely revised and expanded 6th edition features up-to-date advice, brand new photos and charts and tables to help you achieve your goals. Learn how to:
- Create enduring images--the ones photo buyers always need
- Price your photos like a professional
- Find your niche and corner that market
- Take and market your work with modern technology
- Confidently submit to agencies and publishers
- Digitally store your archive
- Protect yourself and your photos with basic copyright laws and regulations
- Includes a detailed five-week action plan to get you organized and selling
|Edition description:||Sixth Edition|
|Product dimensions:||6.00(w) x 8.90(h) x 1.00(d)|
Table of Contents
Chapter 1 The Wide World of Possibilities 13
The Buyers are Waiting
Trends in the Marketplace
Fifty Thousand Photographs a Day
A Wide-Open Door
Find the Market, Then Create
You, the Photo Illustrator
The "Theme" Markets
A Hedge Against a Downturn in the Economy
Good Pictures-Wrong Buyers
Chapter 2 What Photos Sell and Re-Sell 27
The Difference Between a Good Photo and a Good Marketable Photo
Good Marketable Photos
The Rohn Engh and Mikael Karlsson Principle for Producing a Marketable Photo Every Time
Become a Monopoly
Photos That You Can Read Into-Using the Principle
You Are an Important Resource to Photo Buyers
A Gallery of Stock Photos
Chapter 3 Finding Your Corner of the Stock Photography Market 46
First, Find Yourself
Photographically… Who Am I?
Your PS/A (Photographic Strength/Areas)
The Majors and the Minors
How to Use Reference Guides, Directories and the Internet
Using Your Local Interlibrary Loan Service
Using the Internet
Chart Your Course… Build a Personalized Market List
The Total Net Worth of a Customer
Chapter 4 Getting Started 66
The Five-Weekend Action Plan
Chapter 5 Producing a Marketable Photo 71
Some Basic Questions Answered
What ISO Should I Use?
Scanning: Should I Do It Myself?
Digital Previews and Submissions
Q and A
Chapter 6 Taking and Making Editorial Stock Photos 79
Do You Take or Make Them?
Danger Ahead: Trite Pictures
How to Manage Models
Should You Pay Your Models?
Other Model Sources
When Is a Model Release Necessary?
Dealing with Officials
Chapter 7 The Fine Art of Dealing With Photo Buyers 93
Getting to Know Them
The Reliability Factor
The Photo Buyer Connection
Should You Visit a Photo Buyer?
Should You Write?
Should You Telephone?
Should You E-mail?
Get on the Available-Photographers List
Selling the Same Photo to Multiple Buyers
Scanning and Photocopying Your Photographs
The Central Art File
The Permanent File System
The Legal Side
Chapter 8 Pricing Your Photos 111
Master Your Marketing System First
Sell and Re-Sell
The Price Range
Base Camp: Inside-Editorial Use
Which Range for You?
Using the Pricing System: What to Charge
Payment for Other Uses
Within the Price Range, Should You Charge the High End or the Low End?
Unique Pictures-What Are They?
Second Use of Your Pictures
State Your Fee
Pricing the Service Photo
The Lowest Fee Possible: Nothing
Chapter 9 Managing Your Mail and Internet Marketing Operation 128
How Do I Get My Pictures From Here to There?
Delivery: As Close As Your Mailbox and Computer
Our Postal Service-a Bargain for the Stock Photographer
Preparing Your Stock Photos for the Market
Packaging: The Key to Looking Like a Pro
Writing the Cover Letter
Deadlines: A Necessary Evil
The Magic Query Letter
Should You Deal with Markets Outside of the United States?
Which are the Heavy Purchasing Months?
How Long Do Photo Buyers Hold Your Photos?
Sales Tax-Do You Need to Charge It?
When Can You Expect Payment?
How Safe Are Your Pictures in the Hands of a Photo Buyer?
How Much Recompense Should You Expect?
A Twenty-Six-Point Checklist to Success
Chapter 10 If You Don't Sell Yourself, Who Will? 158
Promoting Your Photography
Talent Can Take You Just So Far
Look Like a Pro Even If You Don't Feel Like One… Yet
Your Personal Trademark or Logo
Build a Mailing List
Credit Lines and Tearsheets-Part of the Sale
Show Yourself Off
Reassess Your Promotional Effectiveness
Some Final Self-Promotion Suggestions
Chapter 11 Assignments 179
An Extra Dimension for the Photo Illustrator
Negotiating Your Fee
Extra Mileage From Assignments
Self-Assignments-Where Do You Start?
Making the Contact
A Sampling of Hot Sellers
Chapter 12 Stock Photo Agencies and Decor Photography 200
Outlets for Track A
Everything New Under the Sun
Prepare to Share Your Profit
Agencies: A Plus with Limitations
How to Contact a Stock Photo Agency
The Timely Stock Agencies
Stock Agency Catalogs
Possible Problems in Dealing with Stock Agencies
Do You Need a Personal Rep?
Using a Stock Agency
Start Your Own Mini-Agency
Décor Photography: Another Outlet for Your Standards
Chapter 13 Keeping Records: Knowing Where Everything Is 224
The Lazy Person's Way to Extra Sales-Knowing What's Selling
File It! How to Avoid Excessive Record Keeping
Knowing How to Put Your Finger on It: Cataloging Your Black and Whites and Transparencies
Counting the Beans
Protecting Your Files
Everything Has Its Place
Chapter 14 Working Smart 232
The Success Habit: Following Through
Time Your Goals
Is It Easy? A Survival Secret
You Manage the Business-Not the Other Way Around
A Self-Evaluation Guide
How to Measure Your Sales Strengths
Pictures Just Aren't Selling?
A Potpourri of Additional Aids in Working Smart
Tweak Captions to Attract More Photo Buyers
Chapter 15 Rights and Regulations 246
How to Contact the Copyright Office
Interpreting the Law
Be Wary of Dates
Laying Claim to Your Picture
Some Drawbacks of the Copyright Law
Q and A Forum on Copyright
Work for Hire
Which Usage Rights Do You Sell?
Read the Fine Print
Forms to Protect Your Rights
You Will Rarely Need a Model Release for Editorial Use
Model Releases-When Must You Get Them?
Can We Save Them Both? The Right of Privacy and Our First Amendment Rights
Chapter 16 Your Stock Photo Business: A Mini Tax Shelter 274
The Great Rebate
The Tax Return
Your Stock Photography Business Deductions
Chapter 17 Stock Photography in the Digital Age 288
Which Computer to Buy?
Cataloging and Retrieving Your Pictures
Establish Your Own CD-ROM Service
The Three Fs: Fone, Fax and FedEx
Internet: The Electronic Post Office
Printers to the Rescue
Where to From Here?
Interview with Carole Albertson, Photographer and Owner of LostLands.Net Web Hosting Company
About the Author 319