Roadside Religion: In Search of the Sacred, the Strange, and the Substance of Faith

Roadside Religion: In Search of the Sacred, the Strange, and the Substance of Faith

by Timothy Beal




In the summer of 2002, Timothy K. Beal loaded his family into a twenty-nine-foot-long motor home and hit the rural highways of America in search of roadside religious attractions—sites like the World's Largest Ten Commandments, Golgotha Fun Park, and Precious Moments Chapel. Why, he wanted to know, would someone use miniature golf to tell the story of the Creation? Or build a life-size replica of Noah's ark in Maryland?

As a scholar, Beal hoped to come to understand the meaning of these places as expressions of religious imagination and experience. But as someone who had grown up in an evangelical Christian church in which he no longer rested comfortably, Beal found himself driven by a desire to venture beyond the borders of his cynicism to encounter faith in all its awesome absurdity. And so he found himself deep in conversation with people like Bill Rice, whose Cross Garden features thousands of makeshift crosses and old air conditioners bearing the message NO ICE WATER IN HELL! FIRE HOT!

Part travel narrative, part religious study, and part search for the divine madness that is faith, Roadside Religion takes the reader on a tour of the strange and often wondrous ways people have tried to give outward form to their inner religious experiences. Religion is most interesting—and most revealing—Beal shows us, where it's least expected.

Product Details

ISBN-13: 9780807010624
Publisher: Beacon
Publication date: 05/28/2005
Edition description: None
Pages: 224
Product dimensions: 6.34(w) x 9.06(h) x 0.88(d)

About the Author

TIMOTHY BEAL is Florence Harkness Professor of Religion at Case Western Reserve University. He has published eleven books, including Biblical Literacy: The Essential Bible Stories Everyone Needs to Know and Roadside Religion: In Search of the Sacred, the Strange, and the Substance of Faith, a New York Times Book Review Editors' Choice and one of Publishers Weekly's ten best religion books of 2005. He has published essays in the New York Times, the Washington Post, and the Chronicle of Higher Education.

Read an Excerpt

Roadside Religion

In Search of the Sacred, the Strange, and the Substance of Faith
By Timothy K. Beal

Beacon Press

ISBN: 0-8070-1062-6


Our twenty-nine-foot rented motor home rested precariously on the shoulder of a county road in the low rolling hills of southern Alabama, just outside the town of Prattville. It was midday mid-June, and the sun was beating down through a cloudless sky. The view from the motor home's "family-room" window: thousands of makeshift wooden crosses leaning this way and that. Some were only a couple feet high, hastily slapped together from scrap wood. Others, towering from a crumbling bluff above the road, were taller than telephone poles. Most of them bore messages, brushed on in red or black or white capital letters:


Among the crosses were scrap wood and rusty metal boxes bearing similar proclamations and warnings:


In the ditch near our motor home, a rust brown fridge leaned back in the brush as if better to display its message:


A few yards farther up the road, a makeshift row of old metal housings from air-conditioning window units lined a dirt driveway like junkyard luminarias, each cleverly conveying a message with a refrigeration theme:


These AC luminarias led the way to the tiny ranch-style home of Bill and Marzell Rice, creators and proprietors of this eleven-acre collage of shouting crosses and junked appliances that they call Cross Garden.

My wife, Clover, and our two kids, Sophie, eleven, and Seth, seven, had decided to wait in the motor home while I talked with Bill and Marzell about their unusual horticulture. I had been in the house with them for a couple hours, and as Clover told me later, the motor home's air conditioner, powered by a gas generator, had begun to fail in the midday Alabama heat. The propane-operated fridge wasn't staying cold, and the hot dogs and fruit inside were beginning to compost. What's more, the water supply had run out. That was my fault. In our rush to leave Atlanta that morning, I had neglected to refill the water tank.

Sophie was relaxing on the bed, her belly full of Cocoa Puffs. Clover sat on the couch, trying to avoid the view of Cross Garden, flipping distractedly through the pages of a picture book she'd been reading with Seth. Seth had taken a break from reading to go to the "bathroom," a tiny toileted closet just big enough to sit down, stand up, and turn around in. Forgetting that the water tank was empty, he pressed the "flush" button. Clover heard the sputtering and whirring of the electric pump as it strained to draw the last drops from the tank. Then she heard Seth's bloodcurdling cry, "Help! Mom! It's spraying at me!" She looked up from the book and out the window. HELL IS HOT HOT HOT. So it is. And there was my family, parked on the shoulder of what appeared to be one of its innermost circles.

How did we get there?

Although we'd been on the road for less than two weeks at that point, our voyage into the strange and sometimes wonderful religious worlds of roadside America had really begun several months earlier, on another road trip. We were driving from DC to Cleveland through the Appalachian Highlands of northwestern Maryland on Interstate 68. As we crested a rolling hill just outside the quaint old town of Frostburg, we saw what initially looked like a steel girder framework for a four-floor parking garage standing alone in a grassy field about fifty yards from the highway. In front of it was a large blue sign:


A multilevel parking garage in such a place as this would have been unusual enough. But Noah's Ark? We whizzed past the Ark-in-progress that day, but I knew I'd be back to learn more about this project and its nowaday Noah.

I started keeping a list of roadside religious attractions throughout the country. Soon that list had become an itinerary for a new research project, a roadside approach to discovering religion in America. Six months later, in the summer of 2002, I loaded my family into a rented motor home and hit the rural highways of the Bible Belt on an initial voyage that included visits to places like Golgotha Fun Park, the World's Largest Ten Commandments, Paradise Gardens, Ave Maria Grotto, Holy Land USA and, yes, Cross Garden. Over the next year, I made pilgrimages to many other roadside religious attractions throughout the United States, from the World's Largest Rosary Collection in Skamania County, Washington, to Precious Moments Inspiration Park in Carthage, Missouri, to The Holy Land Experience in Orlando, Florida. I took notes, took pictures, took video, talked with the creators, talked with visitors, talked with Clover and the kids. In the course of these travels in the novel, often strange, sometimes disturbing worlds of roadside religion, I not only discovered new dimensions of the American religious landscape, but I also discovered new religious dimensions of my family and myself. Indeed, what began as a research agenda, albeit a novel one, has become a much more personal, dare I say religious project, as much about my own complex, often ambivalent, relationship to the life of faith as it is about the places and people visited.

Outsider Religion

If you've logged more than a hundred miles of rural American highway in your life, you've probably seen the signs for religious attractions, beckoning you to get off at the next exit and experience whatever it is for yourself: the world's tallest Jesus or teariest Blessed Virgin Mary, replicas of the Wilderness Tabernacle or empty tomb, re-creations of Jerusalem, Rome, paradise, hell. When you drive by such outrageous religious spectacles, your first reaction is likely to be "What?!?," blurted out in a burst of laughter. But if you let the place linger in your mind a little longer than it takes to disappear in your rearview mirror, other more interesting questions arise. Questions like "Who?" Who did this? Who has the chutzpah in this day and age to do something like that on the side of a road? And why? What drives such a person? What desires? What visions? What spirits or demons, entrepreneurial and otherwise? In other words, you want to understand. You want to know, What's the story?

That's what this book is about. Each chapter focuses on one particular attraction, telling the story of my visit there in words and pictures, reflecting on the meaning of the place as an expression of religious imagination and experience. In each case, I want to discover not only what it is, but who is behind it and why they did it. I want to discover what the story is. Although there's much humor and novelty to enjoy in the stories I tell about these places and the people who create them, I take care to avoid the temptation to make fun or condescend. I want to take these places seriously as unique expressions of religious imagination and unique testimonials to the varieties of religious experience in America.

Granted, this is not the usual approach to studying religion. The usual approach involves delving into a religious tradition's normative scriptures and doctrines, or focusing on established religious institutions and ritual practices. That's not what I'm doing here. On the contrary, I'm focusing on places that most people-religious people and religion scholars alike-would consider aberrant forms of religious expression. Although many of these places draw inspiration from the Bible, for example, their uses of it are far from normative or illustrative of the ways biblical interpretation functions within any religious mainstream. Few would consider writing the Ten Commandments in five-foot-tall concrete letters on the side of a mountain, or using miniature golf to tell the story of creation, or fabricating Noah's Ark from steel girders, to be exemplary biblical interpretation. These places are not likely to appear as illustrations in the next edition of Huston Smith's bestselling textbook, The World's Religions. And yet, beyond the sheer novelty of such excursions beyond the mainstreams of religious life, I find that these places reveal much about the American religious landscape. Indeed, I believe that religion is often most fascinating, and most revealing, where it's least expected.

In the art world, "outsider art" generally refers to the work of artists without formal training who stand outside the cultural norms of "fine art" schools, museums, and galleries. Bearing little or no relation to trends and developments in contemporary artistic techniques and subjects, outsider art, or art brut, was identified by its earliest appreciators especially with children and adults who suffered from mental illnesses that isolated them from mainstream ways of seeing and artistic expression. While the term has expanded to include the works of many who operate outside the formal institutions and values of the professional art world, and while new terms have been coined to indicate important nuances (e.g. "self-taught" and "vernacular"), outsider art continues to be appreciated above all as a form of creativity that finds expression on the social and conceptual fringes of experience.

In a similar sense, I suggest we think of these roadside religious spectacles as works of "outsider religion." Just as the highly individual works of outsider art can often powerfully reveal the breadth and depth of human creativity and imagination in very local, particular forms, so the places explored in this book can reveal the breadth and depth of human religious experience and expression. Paradoxically, it is precisely in their marginality that they open avenues for exploring themes and issues that are central to American religious life, such as pilgrimage, the nostalgia for lost origins, the desire to recreate sacred time and space, creativity as religious devotion, apocalypticism, spectacle, exile, and the relation between religious vision and social marginality. So "outsider religion" becomes a way of illuminating "insider religion."

Making Space

In many respects, the places we visit in this book are as unique as the individuals who have created them. Yet I do believe that there are certain family resemblances among them. Above all, each is fundamentally about creating sacred space.

What do I mean by that? In particular, what do I mean by "sacred"? Drawn from the Latin sacer, the most basic meaning of "sacred" is "set apart." But what sets it apart as such? Different theorists of religion give very different answers. For Emile Durkheim, the answer was sociological: the sacred is that which symbolizes and indeed creates the social and moral coherence of the community. It is, in other words, that which a social group (a clan, a church) sets apart to represent and create unity. For others, the answer is phenomenological, that is, it's a matter of understanding how the sacred is perceived and experienced as such. French philosopher Georges Bataille, for example, described the sacred as that which is experienced as radical otherness, representing a realm (real or imaginary) of animal intimacy that threatens to annihilate the social and symbolic order in a holy conflagration; as such it is both alluring and terrifying, and religion's job is to mediate between it and the established order of things. For historian of religion Mircea Eliade, too, the sacred is wholly other, but he focuses on the religious person's experience of it as an experience of transcendence that serves to orient her within a sacred cosmic order.

In the context of this book, we focus on the sacred primarily in the phenomenological sense, as that which is set apart on account of its relation to the transcendent-that is, in most cases we encounter here, God. So, when I say that each of the places we explore in this book is fundamentally about creating sacred space, I mean that each works to create a space that is set apart in a way that orients it toward and opens it to divine transcendence. Founded on, inspired by, and organized around deeply personal religious experiences, each of these places is a very concrete manifestation of the desire to create a place that is set apart from ordinary space, from the homogeneity of everyday life, an otherworldly realm governed by rules "other" than those of normal profane space.

The means by which spaces are set apart as sacred vary. Many use boundaries such as walls or wooded areas that give a sense of enclosure, cutting our senses off from the sights and sounds of the world outside. Some play with size, creating miniatures or enlargements that defy perceptual and conceptual normality, giving us the feeling that we are in an "other" fantasy world or dream space in which normal scales don't apply. Similarly, some use artificial nature, creating flowers, plants, and animals out of concrete, metal, marbles, and other cultural discards. Blurring the line between nature and artifice, these elements add to the sense of otherworldliness. Some employ what we might call "religious re-creation," making miniature or full-size replicas of sacred spaces from other parts of the world (the Jerusalem Temple, the Wilderness Tabernacle, the Dome of the Rock, St. Peter's Basilica) or from the mythological worlds of ancient scriptures (Noah's Ark, the Tower of Babel). Some of these go so far as to create whole microcosms of well-known sacred spaces (Rome, Jerusalem, or the entire "land of the Bible"). Some employ all of these strategies. In any case, the aim-which may be more or less conscious -is to set the space apart from its surroundings, making it a holy world unto itself, governed by its own rules, which are "other" than those of profane space.

As creations of sacred space, the roadside religious spectacles we explore in this book are in some respects not so different from the more mainstream, "insider" religious spaces of temples, churches, mosques, synagogues, memorials, and monasteries. They too work to create an experience of being set apart, in another world. They too are usually founded on, inspired by, and organized around some revelation or similar original religious experience-a miracle, a vision, or the giving of a new law, for example. And they too are created to host the religious experiences of those who enter, individually and collectively. The differences come into play with regard to the symbolic meanings of the elements themselves. In insider religious spaces, such meanings are held in common, taken for granted as part of a shared communal repertoire of words and images and spatial boundaries. There, the sacred is the social, in the Durkheimian sense we discussed earlier.


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