Real Estate Photography for Everybody: Boost Your Sales with Any Camera

Real Estate Photography for Everybody: Boost Your Sales with Any Camera

by Ron Castle

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Overview

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this book, Ron Castle (Del Rio, Texas) introduces you to the skills you need to succeed in real estate photography. You’ll gain insight into some basics of the business, and you’ll learn what kind of equipment you’ll need to do the job. You’ll also learn what and what NOT to photograph, work to produce strong compositions, and find suggestions for an efficient and effective post-processing workflow. The later chapters will consist of several sample home shoots. These images and their captions will provide helpful suggestions and perspectives on what a typical “real-world” real estate shoot entails.

Product Details

ISBN-13: 9781682033029
Publisher: Amherst Media, Incorporated
Publication date: 11/15/2017
Pages: 128
Sales rank: 580,415
Product dimensions: 6.90(w) x 9.90(h) x 0.30(d)

About the Author

Ron Castle has been photographing and creating art since he graduated from the University of Arizona Graphic Design School in 1969 with a Bachelor of Fine Arts degree in Commercial Art and Illustration. His work has ranged from graphic design, to oil painting, to film photography, but digital photography has taken center stage in his creative life for the past decade. Since falling in love with digital imaging, he has honed his skills at the prestigious Santa Fe Photographic Workshops and earned the coveted Certified Professional Photographer and Master Photographer degrees from Professional Photographers of America (PPA)—and his very first entry into PPA’s International Photographic Competition in 2015 resulted in a Diamond Photographer of the Year award! In recent years, he has focused his passion on architectural and real estate photography, where he has also earned awards in print competition. Additionally, his images and techniques were featured in Texas Photographer magazine and he taught a popular real estate photography workshop for the Texas Professional Photographers state convention.

Table of Contents

About the Author 5

Introduction 6

1 Business Realities 7

Build Your Client Base 7

Define Your Market Area 9

2 Equipment 10

Tripod: Ball Head 10

Tripod: Geared Head 11

Cell Phone Mount 11

Cell Phone or Point-and-Shoot Tripod 12

Tilt/Shift Lens 12

Tilt/Shift Lens: Framing Choices 13

Cameras 14

RAW Format 15

Live View 15

Articulating Screen 15

Drones 16

Computer 17

3 Capture Basics 18

Basic Camera Settings 18

Live View 19

Highlight Alert 19

Leveling the Camera 20

Distorted Verticals 20

Better Verticals 21

Crooked Horizontals 22

Improved Horizontals 22

Crooked Horizontals 23

Improved Horizontals 23

Exposure Bracketing for HDR 24

Final HDR Image 25

Sidebar: Don't Overshoot 25

Point-and-Shoot Cameras 25

Cell Phone Cameras 26

Suggested Apps 26

ProCam 4 26

Final Analysis 27

4 Post-Processing 28

Import Dialog Box 28

Additional Import Settings 29

Select and Process HDR 30

SIDEBAR: Check the Sort Settings 31

File Size 32

Rating the File for Easy Selection 32

Rating Filter 33

Create a Collection 33

Color Temperature 34

Mixed Lighting 34

Sunlit Areas 35

Self-Guided Upright Tool 36

Placing the First Line 36

Placing Additional Lines 36

Add a Little Punch 36

Sidebar: On 1 Photo 10 36

Typical Settings 37

A Simple Trick 38

Blue Sides 38

Final Thoughts 39

5 Sample Home 1 40

Okay (But Not Optimal) 40

A Better Choice 41

The Realtor's Pick 41

Door Detail 42

Arched Windows 42

Leading Lines 42

Alternate View 43

Strong Symmetry 44

The Opposite View 44

The Surrounding Area 45

Drone View 1 45

Drone View 2 46

Drone View 3 46

Drone View 4: Needs Improvement 47

Drone View 5: Better 47

Drone View 6 47

Watch the Details 48

Show the Flow 48

Another Angle 48

Another Angle 50

Staging 50

Staging: Throw Rugs 1 51

Staging: Throw Rugs 2 51

Dining Room 52

Staging and Composition Improvements 52

Bathroom, View 1 53

Bathroom, View 2 53

A Long Shot 54

A Close Shot 54

Home Office 55

Impressive Closet 55

Sidebar: Build the Intrigue 55

Bathroom Overview 56

Throw Rug Problem 56

Vanity Area Close-Up 57

Unusually Photogenic Laundry Room 57

Establishing Shot 58

Continuity, Appliances, Details 58

Breakfast Alcove 59

Den 59

Wide-Angle Lens Distortion 60

A Staging Problem 60

The Customer Is Always Right 61

6 Sample Home 2 62

A Troublesome Tree 62

A Better Angle 62

Walkway Close-Up 62

A Unique Pool Area 64

Show the Scale 64

Another Angle 65

Drone Shot 65

Living Room, View 1 66

Living Room, View 2 66

Living Room, View 3 66

Dining Room 67

Kitchen Cabinets 67

Open Floor Plan 68

Kitchen, Final View 68

Master Bedroom 69

Entry to Master Bath 69

Master Bathroom, View 1 70

Master Bathroom, View 2 70

Master Bathroom, View 3 71

Small Bedroom 71

Hall Bathroom 72

Utility Room 72

Transitional Image 73

Small Bedroom 73

7 Sample Home 3 74

Straight-On View 74

A More Dramatic Composition 74

Porch Detail 75

Drone View 1 75

Exposure Challenge 76

Another Angle 76

Drone View 2 77

Show the Flow 77

Kitchen 78

Another Angle 78

Extra Punch 79

Three Doorways 79

Sequencing 80

Backyard View 80

Another Angle 81

Formal Dining Room 81

Living Room 82

View of Front Yard 82

Transition to Second Floor 83

Master Suite 83

Bedroom 84

Staging and Reflections 84

Hall Bathroom 85

Another Bedroom 85

Unique Bedroom Layout 86

Playroom 86

Minimize Vertical Images 87

8 Sample Home 4 88

Twilight Exterior 88

Another Option 89

Drone View 1 89

Back of the House 89

An Important Feature 90

A More Dramatic Angle 90

Drove View 2 91

Drone View 3 91

An Empty House 92

Another View 92

Bedroom Hallway 93

Front Entryway 93

Broad View of the Space 94

Try a Different Crop 94

From the Living Room to the Kitchen 95

Appliances and Cabinetry 96

Detail Shots 96

Photoshop "Improvements" 97

Sidebar: Making Material Alterations 97

Cropping 98

Watch the Details 98

Cabinetry and Appliances 99

Small Bedroom 99

Special Features 100

Small Bathroom 100

Master Suite 101

Master Bathroom 101

9 Sample Home 5 102

Sky Enhancement 102

Alternate Version 102

Another Angle 103

Composition Challenge 103

Twilight 1 104

Twilight 2 104

Living Room 1 105

Living Room 2 105

Cropping, Before and After 106

Living Room, Another View 107

Dining Room 107

Open Floor Plan 108

Master Suite 108

Master Bathroom 109

Front Entryway 109

Bedroom 110

Man Cave 110

Porch 111

Backyard View 111

Drone View 111

10 Sample Home 6 112

Architectural Challenge 112

A Better Option 113

The Backyard 113

Entryway 114

Mixed Lighting 1 114

Mixed Lighting 2 115

Whoops! 115

After Retouching 116

Window Exposure 116

The Whole Space 1 117

The Whole Space 2 117

Crooked Pictures 118

A Better Crop 118

An Unavoidable Distraction 119

Removing the Problem 119

Stove Hood 120

Home Theater 120

Master Bedroom 121

Master Bath 121

Reverse View 122

Show and Tub Area 122

Child's Bedroom 123

What Not to Photograph 123

Saftey: Before and After 124

To the Second Floor 125

Reading Area 125

Index 126

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