In the past, recruiting on the Internet meant posting jobs at sites like Monster.com, Hotjobs.com, or SpendingLotsAndLotsOfMoney.com. Poor Richard's Internet Recruiting offers easy, alternative, and inexpensive ways to use the Internet to find employees fast. Industry sites, professional organizations, state and city job banks, ISPs, search engines, forums, mailing lists, newsgroups, and user groups are but a few of the places to find employees online. This book explains how to find these resources and use them efficiently. Other obvious (yet often overlooked) ideas include using search engines to find resumes on personal Web sites, visiting industry-targeted job boards where professionals post their resumes, and joining a professional organization that will post job listings for free.
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Chapter 1: Is Internet Recruiting for You?
The Internet-Isn't It just for Shopping?
ah, the Internet. You see it just about everywhere. Simply turn on the TV, or walk past a train station, or pick up your local newspaper-ads for Internet businesses are more common than confetti after the New Year's party. They're everywhere.
If you're like the majority of people who spend more than a minute or two online, you probably have a pretty good idea of how the Internet can work for you. For example, aOL users become familiar with how to use their chat rooms and favorite places. Day traders quickly learn how to attempt to create monetary masterpieces with online financial companies such as DLJ Direct at http://www.dljdirect.com/ or Quote.com at http://www.quote.com/. Frugal individuals always stop by Priceline.com at http://www.priceline.com/ before shopping at their local supermarkets, and baby boomers browse through eBay at http://www.ebay.com/ in search of their favorite childhood Barbie or GI Joe doll. When you think about it, it's quite incredible the amazing abilities you can obtain on the Internet. There are so many facets available that it can boggle the mind.
as the leading trainer in Internet recruiting, I often hear the following exclamation from my students: "Hey, I didn't know you could do that!" or "Wow, it's that easy to find that information online?" The realm of possibilities is so large yet so simple, it can leave people stunned with the ease of it all. Thus, before we jump into the world of finding your future employees online, let's first go over some rather neat things you can accomplish online.
E-commerce is simply the action of buying or selling on the Internet. It's a craze that began a few years ago, but is now ramping up to incredible levels. Whenever you buy or sell anything on the Internet, you're engaging in e-commerce. I remember visiting eBay at http://www.ebay.com/ one day when I was drowning in nostalgic memories of my childhood. Figuring what the heck, I searched for some titles by one of my favorite authors, albert Payson Terhune; I came up with over 30 people selling their old copies for quite reasonable prices. Thus, I'm now rebuilding my old library at home. Who would have guessed it was so easy to locate pieces of my past?
The neat thing about eBay is that you can sell virtually anything. Back in 1999, the Internet recruiting industry was rather amused when a group of consultants or programmers tried auctioning themselves off at that site. It turned out to be a harbinger of things to come-later that year saw a great proliferation of talent and freelance sites such as Monster's Talent Bank at http://talent.monster.com/, Techies.com at http://www.techies.com/, and many othersas depicted in Figure 1. 1, for example.
E-commerce manifests itself in many other ways. Have you ever visited amazon.com and bought a book? Now, of course, you can buy much more than that-movies, music, home improvement, and the likebut long ago, books were the most popular commodities. The simple action of pointing, clicking, and buying a book is e-commerce at its most simple. Places like amazon.com make it so simple not only to shop online, but also to streamline your gift giving as well. a few months ago, one of my suppliers, Tony from lpubco at http://www.ipubco.com/, went out of his way to ensure my site was trouble-free. I wanted to do something special, so 1 found out his family's interests and sent a gift package from amazon.com that contained books his family would consider enjoyable. all of this was done from the comfort of my own home office-I didn't have to leave the house, hop into the car, brave the highways, stand and wait in a line, wrap the gifts, and then patiently wait to send it at the post office.
Sites like amazon.com have another interesting offering for the customers. Did you know that you can request to be e-mailed whenever an author of your choosing writes a new book? What a great reminder service! You don't have to visit book sites every day to see if something new comes out-you'll receive notification the moment it happens. It will save you time and aggravation. It's a service that many job and career sites, too, are now offering to their customers-professionals can request to be e-mailed whenever a job matching their interests is advertised, and employers can opt to receive resumes of individuals who possess the skills they need.
another popular application of e-commerce is that of affiliate programs. You might have heard about places like alladvantage (Surf the Web! Wheeee!); that's merely one example of a powerful, thriving industry. Remember our visit to amazon.com? another offering that amazon gives its customers is the ability to provide direct links to its products from individual customers (called affiliates). affiliate programs let customers earn residual income resulting from sales. Why, there are even scripts available at places like anaconda.net at http://www.anaconda.net/ that ensure you maximize your commissions from sites like the above, and complete directories for affiliate programs at Refer-it at http://www.refer-it.com/ as shown in Figure 1.2.
This trend, too, is being seen in Internet recruiting; CareerCentral at http://www.careercentral.com/ offers a percentage of a client's sale to the affiliate who referred said client, as does CollegeRecruiter at http://www.adguide.com/. Freelancing sites such as eLance at http://www.elance.com/ offer similar programs...
Table of Contents
- Introduction ..... 1
- Chapter 1: Is Internet Recruiting for You? ..... 5
- Chapter 2: Know Your Goals ..... 33
- Chapter 3: Tools You Need ..... 55
- Chapter 4: Your Ideal Future Employee ..... 73
- Chapter 5: Sing a Song of Job Posts ..... 91
- Chapter 6: Internet Candidate Nirvana ..... 109
- Chapter 7: Industry Niche Sites ..... 133
- Chapter 8: Professional Organizations ..... 149
- Chapter 9: State and City Job Banks ..... 163
- Chapter 10: Search Engines and Directories ..... 177
- Chapter 11: Colleges and Universities ..... 195
- Chapter 12: Forums ..... 207
- Chapter 13: Mailing Lists ..... 221
- Chapter 14: Towns, Communities, and Newspapers ..... 233
- Chapter 15: Job Fairs and Trade Expos ..... 243
- Chapter 16: User Groups ..... 259
- Chapter 17: Classifieds and Web Rings ..... 267
- Chapter 18: Your Own Web Site ..... 279
- Chapter 19: Certification and Telling the Truth ..... 295
- Chapter 20: Mastering Paid job Boards ..... 307
- Chapter 21: The Benefits of Recruiters ..... 317
- Appendix ..... 339
- Index ..... 351
- Chapter 1: Is Internet Recruiting for You? ..... 5