ISBN-10:
0521195330
ISBN-13:
9780521195331
Pub. Date:
07/19/2010
Publisher:
Cambridge University Press
Networks, Crowds, and Markets: Reasoning about a Highly Connected World

Networks, Crowds, and Markets: Reasoning about a Highly Connected World

by David Easley, Jon Kleinberg
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Overview

Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected.

Product Details

ISBN-13: 9780521195331
Publisher: Cambridge University Press
Publication date: 07/19/2010
Pages: 744
Sales rank: 1,237,024
Product dimensions: 7.40(w) x 10.00(h) x 1.50(d)

About the Author

David Easley is the Henry Scarborough Professor of Social Science and a Professor of Economics at Cornell University. He was previously an Overseas Fellow of Churchill College, Cambridge. His research is in the fields of economics, finance, and decision theory. In economics, he focuses on learning, wealth dynamics, and natural selection in markets. In finance, his work focuses on market microstructure and asset pricing. In decision theory, he works on modeling decision making in complex environments. He is a Fellow of the Econometric Society and a member of the NASDAQ-OMX Economic Advisory Board.

Jon Kleinberg is the Tisch University Professor in the Computer Science Department at Cornell University. He is a member of the National Academy of Engineering and the American Academy of Arts and Sciences. His research focuses on issues at the interface of networks and information, with an emphasis on the social and information networks that underpin the Web and other online media. He is the recipient of MacArthur, Packard, and Sloan Foundation Fellowships; the Nevanlinna Prize; the ACM-Infosys Foundation Award; and the National Academy of Sciences Award for Initiatives in Research.

Table of Contents

1. Overview; Part I. Graph Theory and Social Networks: 2. Graphs; 3. Strong and weak ties; 4. Networks in their surrounding contexts; 5. Positive and negative relationships; Part II. Game Theory: 6. Games; 7. Evolutionary game theory; 8. Modeling network traffic using game theory; 9. Auctions; Part III. Markets and Strategic Interaction in Networks: 10. Matching markets; 11. Network models of markets with intermediaries; 12. Bargaining and power in networks; Part IV. Information Networks and the World Wide Web: 13. The structure of the Web; 14. Link analysis and Web search; 15. Sponsored search markets; Part V. Network Dynamics: Population Models: 16. Information cascades; 17. Network effects; 18. Power laws and rich-get-richer phenomena; Part VI. Network Dynamics: Structural Models: 19. Cascading behavior in networks; 20. The small-world phenomenon; 21. Epidemics; Part VII. Institutions and Aggregate Behavior: 22. Markets and information; 23. Voting; 24. Property.

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