The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
Table of Contents
VOLUME ONE: FOUNDATIONS OF MARKETING ETHICS A Model for Ethics in Marketing - Robert Bartels Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies - Johannes Brinkmann Marketing Managers: Caught in the Middle - E. Raymond Corey Would You Want Your Daughter to Marry a Marketing Man? - Richard N. Farmer Nature and Scope of Marketing Ethics - O. C. Ferrell A Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry Gresham Ethical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. Murphy A General Theory of Marketing Ethics - Shelby D. Hunt and Scott Vitell Fostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. Murphy The Growing Responsibilities of Marketing - Robert J. Lavidge The Dangers of Social Responsibility - Theodore Levitt Ethics in Marketing: Problems and Prospects - T. R. Martin Marketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. Laczniak Research on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. Schibrowsky The Depth Approach - Vance Packard What are the Social and Ethical Responsibilities of Marketing Executives? - James M. Patterson Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric Reidenbach Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena Oberseder Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics - N. Smith Some Thoughts on the Nature of Ethics in Marketing - J. Howard Westing Marketing Ethics-An Overview - Paul Whysall VOLUME TWO: POSITIVE MARKETING ETHICS Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. Riordan Supervising Unethical Salesforce Behavior - Joseph A. Bellizzi Ethics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. Hunt How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. Murphy Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. Skinner Marketing and Machiavellianism - Shelby D. Hunt and Lawrence B. Chonko Ethical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox Corporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko An Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. Marks Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. Sturdivant An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin Anderson Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. Vitell Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. Franke Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya, Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith and Elizabeth Cooper-Martin VOLUME THREE: NORMATIVE MARKETING ETHICS Societal Marketing and Morality - Andrew Crane and John Desmond Persuasive Advertising, Autonomy, and the Creation of Desire - Roger Crisp Social Contracts and Marketing Ethics - Thomas Dunfee, N. Craig Smith, and William T. Ross, Jr., A Synthesis of Ethical Decision Models for Marketing - O. C. Ferrell, Larry G. Gresham and John Fraedrich Cognitive Moral Development and Marketing - Jerry R. Goolsby and Shelby D. Hunt Frameworks for Analyzing Marketing Ethics - Gene R. Laczniak Normative Perspectives for Ethical and Socially Responsible Marketing - Gene R. Laczniak and Patrick E. Murphy Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis - Gene R. Laczniak and Patrick E. Murphy Exonerating Unethical Marketing Behaviors: A Diagnostic Framework - Oswald Mascarenhas Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators - P. E. Murphy Global Marketing Ethics: A Communicative Approach - Alexander Nill A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics - Kumar C. Rallapalli Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing - Donald P. Robin and R. Eric Reidenbach Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics - N. Craig Smith Marketing Strategies for the Ethics Era - N. Craig Smith A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - Craig Thompson Ethical Theory, Societal Expectations and Marketing Practices - Clarence C. Walton VOLUME FOUR: ETHICAL ISSUES IN MARKETING The Image of Advertising Truth: Is Being Truthful Enough? - Boris W. Becker Marketing, Ethics, and Morality - George G. Brenkert Marketing to Inner-City Blacks: Power Master and Moral Responsibility - George G. Brenkert Consumer Online Privacy: Legal and Ethical Issues - Eve Caudill and Patrick E. Murphy Company Advertising with a Social Dimension: The Role of Noneconomic Criteria - Minette E. Drumwright A Method for Evaluating the Ethics of Fear Appeals - Charles R. Duke et al A Framework for Personal Selling and Sales Management Ethical Decision Making - O. C. Ferrell, Mark W. Johnston and Linda Ferrell Marketing and the Notion of Well-Being - Paul Gibbs Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising? - Morris B. Holbrook Deception in marketing research: Ethical, Methodological, and Disciplinary Implications - Allan J. Kimmel and N. Craig Smith What Consumerism Means for Marketers - Phillip Kotler The Morality (?) of Advertising - Theodore Levitt Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations - Nicholas Mc Claren An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective - P. E. Murphy, G. R. Laczniak and G. Wood, The Distorted Mirror: Reflections on the Unintended Consequences of Advertising - Richard W. Pollay Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising - Richard W. Pollay and Banwari Mittal Ethical Issues in Marketing Strategy and Implementation - John A. Quelch and N. Craig Smith Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments - Nicholas J. C. Santos and Gene R. Laczniak Ethics and Public Policy Implications of Research on Consumer Well-Being - M. Joseph Sirgy Ethics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman The role of religiosity in business and consumer ethics: A review of the literature - S. J. Vitell VOLUME FIVE: NEW AND EMERGING ISSUES IN MARKETING Marketing with Integrity: Ethics and the Service-Dominant Logic for Marketing - Abela and Murphy 'Says Who?!' How the Source of Price Information and Affect Influence Perceived Price (Un)fairness - Margaret C. Campbell Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives, - C. B. Bhattacharya and Sankar Sen The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions - Pierre Chandon and Brian Wansink, Nudge Your Customers Toward Better Choices - Daniel G. Goldstein et al How Mainstream Consumers Think About Consumer Rights and Responsibilities - Paul C. Henry Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives - Julie R. Irwin and Rebecca W. Naylor Why We Boycott: Consumer Motivations for Boycott Participation - Jill Gabrielle Klein, N. Craig Smith and Andrew John Ethical Beliefs and Information Asymmetries in Supplier Relationships - Kelly D. Martin and Jean L. Johnson Commercializing Social Interaction: The Ethics of Stealth Marketing - Kelly D. Martin, and N. Craig Smith The Dishonesty of Honest People: A Theory of Self-Concept Maintenance - Nina Mazar, On Amir and Dan Ariely Moral Identity and Judgments of Charitable Behaviors, - Americus Reed, Karl Aquino and Eric Levy Placebo Effects of Marketing Actions: Consumers May Get What They Pay For - Baba Shiv, Ziv Carmon, and Dan Ariely Marketing's Consequences: Stakeholder Marketing and Supply Chain Corporate Social Responsibility - N. Craig Smith, Guido Palazzo and C. B. Bhattacharaya Consumer ethics research: Review, synthesis and suggestions for the future - S. J. Vitell