Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.
Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.
In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an optionit's the price of admission into the business world.
Make Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you:
- How startups come up with breakthrough products and services.
- How to structure innovation teams.
- The best ways to identify and vet new ideas.
- What it takes to foster a culture of innovation.
- How to establish a process of innovation throughout your organization.
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About the Author
Steven Hoffman is the Captain and CEO of Founders Space, ranked a Top 10 Incubator in Inc. and the #1 Accelerator for startups coming to Silicon Valley from overseas in Forbes. He has educated and trained hundreds of startup founders and corporate executives in the art of innovation. Always innovating, Hoffman has tried more professions than cats have lives, including serial entrepreneur, venture capitalist, angel investor, mobile studio head, computer engineer, filmmaker, Hollywood TV exec, game designer, animator, and voice actor.
Table of Contents
Captain's Log ix
Section 1 The Essence of Innovation
1 Innovation Vector 3
2 Technology Isn't the Answer 8
3 Inventive Ecosystems 16
4 Watch the Waves 21
5 Copying vs. Creating 28
Section 2 The Entrepreneurial Approach
6 Think Small 35
7 Small Teams 38
8 Small Budgets 46
9 Small Time 53
10 Small Scope 61
11 The Big Opportunity 68
Section 3 Startup Mind-set & Methodologies
12 Challenge Your Beliefs 81
13 Nothing to Lose 88
14 Design Innovation 92
15 Business Model Innovation 100
16 The Builder's Trap 107
17 Targeted Prototypes 110
Section 4 The Path to Radical Innovation
18 Go to the Core 117
19 Engage Your Customers 125
20 Observe 131
21 Tap Your Ecosystem 138
22 Data Doesn't Lie 145
23 Value over Money 155
Section 5 Innovating Inside Organizations
24 Fear Factor 167
25 Culture of Innovation 174
26 What Did You Learn? 186
27 Going Down in Flames 194
28 Unblock the Path 204
29 Align Motivations 216
Section 6 Breaking Through Barriers
30 Velocity and Organization 225
31 Iteration Cycles 235
32 Lost in the Woods 242
33 People Power 250
34 Think Different 256
35 One Winner 264
Appendix. Types and Areas of Innovation 271
About the Author 299
Most Helpful Customer Reviews
Excellent book with lots of insights. I learned a lot about what I would need to do when I start my own business.
If you only plan to read one business book in 2018, read Make Elephants Fly - it's an excellent summary of pragmatic ways to instill a culture of productive innovation in any business. If you plan to read multiple business books in 2018, (also) begin by reading Make Elephant Fly - it's an excellent way to identify which topics to read about more deeply, in order to increase the probability of making your innovation successful. This book is ideal for everyone, from entrepreneurs to multi-national enterprises.
This is a great book for anyone who runs a business, like I do. Super easy to read and packed full of gems for how to reinvent your business. Make Elephants Fly takes you step-by-step through the entire process of innovation, from coming up with a new idea to launch a product or service. Lots of case studies of startups that succeeded and failed. I like learning from the ones that failed. Also well written. I like the style. And it's a fast read. Definitely recommend it.