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Madness, Miracles, Millions

Madness, Miracles, Millions

by Joseph Semprevivo, Larry Semprevivo


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Every family has a story to tell—some are just more extraordinary than others. In the father/son-authored memoir Madness, Miracles, Millions, Joseph and Larry Semprevivo tell their family’s story, and in doing so, they demonstrate that with real sacrifice and hard work, anyone can realize their dreams.

This book tells the story not only of a million-dollar company and its humble beginnings but of the family who built the company and the many obstacles, both personal and professional, they overcame to accomplish their ultimate success. This is certainly not a tale of silver spoons and entitlement. The Semprevivo family’s inspiring account takes the Horatio Alger narrative to a new level by presenting a family that not only overcame poverty with hard work but also overcame life-threatening illness and near-fatal accidents.

Product Details

ISBN-13: 9781622958818
Publisher: Tate Publishing & Enterprises, L.L.C.
Publication date: 10/15/2013
Pages: 142
Product dimensions: 5.40(w) x 8.40(h) x 0.30(d)

About the Author

Joseph Semprevivo was born November 1, 1971 in a small New Jersey town. At six years old, Joseph relocated to Deming, New Mexico, USA. At the age of nine, he was diagnosed with diabetes and by age 12, he created the first sugar free ice cream on the market. At age fifteen, one Sunday morning, he had his first cookie in seven years—a sugar free oatmeal cookie. He loved it so much he began to cry, and wanted to share the marvelous creation with the world. The fructose-sweetened Joseph's Cookies that we love and enjoy, and brownies, were eventually released into the mass market.

On a mission to share his creation with other diabetics, he started by visiting local stores and speaking with apprehensive store managers. Store by store, city by city, state by state, Joseph steadily grew his business. In the mid-90's, along with thousands of independent stores, Kroger and Whole Foods became clients and secured a bright future. In 2003, Joseph launched on QVC and has aired 2-4 times per month during this time. Joseph's Sugar-Free Cookies are known as the most successful cookie in QVC history. The company's reach now spans approximately 140,000 domestic stores and 42 countries.

The Book Madness, Miracles, Millions has won three major Book Awards: Axiom Business Book Award for Career History /Milestone, The Christian Illumination Book Award for Inspiration and The Beverly Hills Book Award for Career & Motivational.

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Madness, Miracles, Millions 4.6 out of 5 based on 0 ratings. 22 reviews.
Anonymous More than 1 year ago
So Bland, Not really a Biography.  I came across an Interview with Joseph and thought I would give it a spin. The book is not very good. I felt like i was  sitting with Paris Hilton as she bragged to me about all the celebrities she knew and how awesome of a person she was. If you are looking  to be inspired to start your own business this is not the book for you. If you want a very mediocre read about  not really anything you found it.  I should  have know since the book is published by Tate publishing. Anyone with a big check book can get a book published by them. 
Anonymous More than 1 year ago
I really enjoyed this book, I was told by a friend that this book was inspirational, but didn't expect it to be this amazing. Madness Miracles Millions is a must read.
DEANA921 More than 1 year ago
ReadersFavorite4 More than 1 year ago
Reviewed by Jane Allen Petrick for Readers' Favorite "Every family has a story to tell; some are more extraordinary than others." So affirms Joseph Semprevivo in Madness, Miracles, Millions. And  this is an extraordinary story. But contrary to so many family stories being told today, this story is a very, very sweet one, in more ways than one.. Joseph Semprevivo was only eight years old when he was diagnosed with diabetes, brought on by snitching too many sweets from the counter of his family's restaurant in Deming, New Mexico. His parents, Larry and Josephine Semprevivo, confronted this challenge as they had Larry's debilitating industrial accident back in New Jersey: with lots of love, lots of prayer, and no whining. As the family struggled on through one crisis then another (a near fatal gall bladder incident, a dishonest restaurant manager, bankruptcy), Larry and Josephine Semprevivo kept themselves and their three children close and confident, understanding that "life isn't about luck, it's about attitude." For the Semprevivos, what separated the victors from the defeated was what you did with your life in the wake of tragedy. Then one day, twelve-year-old Joseph, tired of a life without sweets, fiddled around in the kitchen of his family's reopened Italian restaurant and made his own ice cream without sugar. It was delicious. The rest, as they say, is history. Joseph's Sugar-Free Ice Cream and later Joseph's Lite Cookies brought the Semprevivos visits with Hollywood celebrities, a Presidential internship for Joseph and, yes, financial success. A nationally recognized entrepreneur by the time he was 21, Joseph never forgot, however, the key lesson he had learned from life and his parents: "When I refused to succumb to my fate, my fate would succumb to my will, and from every near tragedy a triumph emerged." "Taste and see that the Lord is good." This bible quote could easily be the motto for the Semprevivo family. Madness, Miracles, Millions gives us a beautiful picture of what it looks like not only to believe in family values, but to live them.
ReadersFavorite3 More than 1 year ago
Reviewed by Mamta Madhavan for Readers' Favorite Madness, Miracles, Millions by Joseph Semprevivo and Larry Semprevivo is an uplifting, motivational and inspirational book that revolves around the family story of a father and son duo, Joseph Semprevivo and Larry Semprevivo. The book tells readers about their humble beginnings, setting up a company that does a million dollar business and their growth in business and as individuals. Like any other family's story, this book shares with  readers the story of the Semprevivo family, a family that refused to give up and turned opportunities into success. It is also the story of a family that held onto their dreams in life, about their hard work and perseverance and an example of how much one can achieve and gain in life by not giving up on their dreams. This is the story of a wonderfully close knit family. The book will change your perspective on how to handle challenging situations in life and decide whether you want to be a victim or a winner. It is an amazing story that will help you in finding yourself amid all the chaos and confusion that is going on in your life. Their story of personal and professional triumph is indeed a motivation for all those who need that extra push to move in the right direction and bring success into their lives. The story is motivating, not only because of their success on the job front, but also because of their holding together as a family. The book inspires readers to turn tragedy into winning situations.
ReadersFavorite2 More than 1 year ago
Reviewed by Eileen Johnson for Readers' Favorite Madness, Miracles, Millions by Joseph and Larry Semprevivo chronicles one family's journey from middle class to poverty to millionaires. The book opens with the Semprevivo family living a comfortable middle class life.  Larry and Josephine are happy with their two children -- until the first instance of madness happens to the family. Larry is seriously injured when his arm is caught in the printing press at work. This accident is quickly followed by the first miracle when the printing press stops long enough for Larry's arm to be removed from the machine. And so begins a series of mad events which are always followed by a miracle. The Semprevivo family soon adds a third child, Joseph.   The story of the Semprevivo family in Madness, Miracles, Millions is told by son Joseph and father Larry. Joseph learns from his father and mother that a positive attitude is critical to navigating through the moments of madness to make it to the next miracle. As Joseph grows up and is diagnosed with diabetes, he uses this early training to find the positive path through his illness. In the course of this journey, the family creates a legacy and accumulates a fortune. Madness, Miracles, Millions is a quintessential Horatio Alger story of rags to riches in the United States. Well written and engaging, this book sends a positive message that it really is possible to make it through very negative circumstances by maintaining a positive attitude and working hard. A good read that is highly recommended!
ReadersFavorite1 More than 1 year ago
Reviewed by K.C. Finn for Readers' Favorite Madness, Miracles, Millions is an inspirational book penned by Joseph Semprevivo and Larry Semprevivo, a father and son team who tell the tale of their lives from their terrible struggles to great successes. Written as a mixture of true-life lessons and engaging narrative prose, the book genuinely feels like the reader has been sucked into the vivid, highly visual lives of this incredibly close knit family. It begins with a high-impact, tragic moment that many families in crisis would relate to, and continues along an unabashed route, bearing all the genuine, heart-breaking events that the Semprevivos went through, and how those experiences translated into enormous success later in life. This incredible book hinges on the metaphor that every cloud does indeed contain a silver lining, as author Larry Semprevivo indicates: “from every near tragedy a triumph emerged”. The result of reading this book is an uplifting, reaffirming feeling that fate will reward you for hard work and persistence in your life. To me, Madness, Miracles, Millions is a real-life embodiment of the American Dream, where bitter sadness and great elation often go hand in hand to transform hardworking individuals from rags to riches. I found myself genuinely moved and inspired by this engaging, well-written narrative, which captured my imagination and made me feel as though I really knew the authors on a personal level. If you’re looking for a story to inspire you to overcome your own hardships – whatever they may be – then Madness, Miracles, Millions will do the job. Accept no imitations, this is the real deal!
ReadersFavorite More than 1 year ago
Reviewed by Jack Magnus for Readers' Favorite Madness, Miracles, Millions is a memoir written by Joseph Semprevivo and his father, Larry Semprevivo. The story begins before Joseph was even born. Larry had been a pressman in a printing plant for over twenty years when the unthinkable occurred. Through another employee’s mistake, his hand had been trapped between two rollers and was being pressed and coated with varnish. The emergency stop button was just out of his reach at first, but as his hand was dragged further into the machine, there was no hope of reaching it at all. This event changed the Semprevivos' lives. While Larry was recovering, his wife set up a small press in the garage and started printing flyers for local businesses. Larry and Jo would do whatever it took to keep their family fed and clothed, and their family worked right alongside them. Joseph and Larry Semprevivo’s memoir, Madness, Miracles, Millions, is inspirational and heart-warming. It’s also great reading. The two authors write clearly and simply, and their story is a fascinating one, starting with that very dramatic and awful incident at the printing plant. They share their feelings of abandonment when family and friends grew distant as Larry was recovering and the family’s welfare was at stake, but they also show how that tragedy brought them even closer to the family and friends who really mattered -- the ones who stuck by them. There’s a lot of time and events covered in Madness, Miracles, Millions, but the authors keep the focus relatively narrow to maintain the lively pace and excitement of the book. I enjoyed reading this memoir. It’s well-written and, by the time I had finished the book, I felt as though I knew the two authors. Madness, Miracles, Millions is highly recommended.
Anonymous More than 1 year ago
I thought it was neat Joseph wrote a book. His struggle is one many Americans are faced with daily. Over 9.3% of Americans are diagnosed with diabetes yearly. That is amazing that AT AGE 12 he started creating recipes to help us who struggle with diabetes and a sweet tooth. Unfortunately I thought the description was a little over the top. I'm sure y'all are wonderful people and i applaud your success. But have y'all read or seen the movie The Help? Cause that's the way I have seen them treat people of lesser status than him.
Suzie2672 More than 1 year ago
I found MADNESS, MIRACLES, MILLIONS to be a very heartwarming story. I could literally feel the love radiate off the pages as I learned what all one family had to face and survive. Their strength and can do attitude that refuses to let anything slow them down is very inspiring. I find this book contains a wealth of inspirational substance that will bring positive reinforcement that could help a person out of their own dark time of their life. The author is to be applauded for sharing his life story, it is one that I know will stay with me long after I finished the last page.
Anonymous More than 1 year ago
I positively loved this book. The courage and perseverance of the Semprevivo Family was renarkable and inspiring to me. I read the book quickly and was totally captured by their story!!!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This is a great story of overcoming great obstacles through hard work, innovation, and a positive attitude.  I was amazed by the faith and closeness of the family.  This is a must read book.
scottbailey More than 1 year ago
 Victim or victor!? That is a great question that this book both asks and answers! Joseph, through his family's inspiring contemporary Horatio Alger type story truly inspires the reader to turn victim into victor! I really enjoyed this story of How Joseph, his father Larry and his entire family have met such diversity and turned it into such amazing success. This is a great example of how selflessly working together as a family can overcome almost any difficulty and and any odds. It was also very interesting to read how a cookie company got started by a diabetic boy in the backroom of a restaurant and then turned into a multimillion dollar trailblazing company. It is always great to hear how these American Dreams come to fruition and often involve a supporting family, ingenuity and lots of hard work. If you want to read an uplifting story about a family who succeeded by working together, creating their own opportunities, turning lemons into lemonade and simply refusing to ever give up then this book is for you. It is a quick read but it left an impression on me that will last a very long time. Thank you Joseph, Larry and the Semprevivo family for sharing!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I loved this book. Once I started reading it I did not want to put it down. It was touching and refreshing to read a book about true family love and most of all how love and faith can conquer all
Anonymous More than 1 year ago
This is a wonderful story of a family's hardships and successes. They have proven it doesn't matter how many times you fall down, it only matters how many times you get up. They really got up. It is not only a motivational story but a beautiful love story of a very strong family as well.
Anonymous More than 1 year ago
This book was not only excrptional, this book should be read by everyone! I could not believe the obstacles that this family had to overcome to get where they are currently at. This book is very inspiring, especially to someone currently going through difficult times. This book is a great book for everyoe, it will give you hope and help you to see thst there is a way yo get our of your current situation. Anything is possible, that is something thst this bookallows you to see. All college students should read this book! I will be giving this out as a Christmas gift to my family members.. 
Anonymous More than 1 year ago
I loved it! 
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I was so inspired when i read this book! When Debbie Macomber  says a book is good you know it must be true! This family went through so much and came out with success! Anyone can use this book to help their situation.