Life Code: The New Rules for Winning in the Real World

Life Code: The New Rules for Winning in the Real World

by Phillip C. McGraw


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In Life Code: The New Rules for Winning in the Real World, six-time New York Times #1 best-selling author Dr. Phil McGraw abandons traditional thinking and tells you the ugly truth about the users, abusers, and overall “bad guys” we all have in our lives. He also reveals the secrets of how they think and how they get to and exploit you and those you love. You’ll gain incredible insight into these negative people, which he refers to as BAITERs (Backstabbers, Abusers, Imposters, Takers, Exploiters, Reckless), and you’ll gain the tools to protect yourself from their assaults. Dr. Phil's new book gives you the “Evil Eight” identifiers so you can see them coming from a mile away, as well as their “Secret Playbook,” which contains the “Nefarious 15” tactics they use to exploit you and take what is yours mentally, physically, socially and professionally. Life Code then focuses on you and your playbook, which contains the “Sweet 16” tactics for winning in the real world.
Edgy, controversial and sometimes irreverent, Dr. Phil again abandons convention to prepare you to claim what you deserve and claim it now. You take flying lessons to learn to fly, swimming lessons to learn to swim, and singing lessons to learn to sing. So, why not take winning lessons to learn to win?

Product Details

ISBN-13: 9780985462734
Publisher: Bird Street Books
Publication date: 02/12/2013
Pages: 244
Sales rank: 12,587
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)
Age Range: 18 Years

About the Author

“Dr. Phil” (Phillip C. McGraw, Ph.D.) is the host of America’s number-one daytime talk show and is perhaps the most well-known expert in the field of psychology and human functioning in the world today. In his 16th year on television and his 11th year of the Dr. Phil show, he has devoted his international platform to delivering common sense information to individuals and families seeking to improve their lives. Passionately pursuing such topics as family functioning, domestic violence, anti-bullying, addiction and the myths of mental illness, he works tirelessly both on and off the air. Dr. Phil has carried his message from the senate chambers of Washington, D.C. to the suburbs and inner cities across America. He and Robin, his wife of 38 years and counting, along with their “wonder dog,” Maggie, reside in Southern California, as do his two sons, Jordan and Jay, along with daughter-in-law, Erica, and two grandchildren, Avery Elizabeth and London Phillip.


Los Angeles, California

Date of Birth:


Place of Birth:



Attended University of Tulsa; B.A., Midwestern State; Ph.D. in psychology, University of North Texas, 1979

Table of Contents

A Behind-the-Scenes Introduction to the New Life Code
Part 1 – The Real World “Bad Guys”: How to Spot and Defeat Them
Chapter 1 – Life is a Game: Be a Player or Be Played
Chapter 2 – Who Are These People?
Chapter 3 – The “Bad Guys”/”BAITER” Secret Playbook
A Personal Note from Dr. Phil to the BAITERs Among Us
Part 2 – The New “Life Code” and Riles for Winning in the Real World
Chapter 4 – Stop Being a Target
Chapter 5 – Your New “Life Code” Playbook
Chapter 6 – Taking the Mystery Out of Negotiation – and Negotiating the Non-negotiable
Chapter 7 – Parenting in the Real World
Chapter 8 – Conclusion

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Life Code: The New Rules for Winning in the Real World 3.8 out of 5 based on 0 ratings. 108 reviews.
Millbrookmo More than 1 year ago
I am NOT a big Dr. Phil fan by any means, i think he can be tough on people and i think he can be a little smug but when my VP brought a couple of copies back from a trip to Hollywood, I decided to read his latest book.  Let me say this and do what you want with it......this book is the most likely one I've read that  shares information that almost seems to give you a peek behind the curtain.  He tells you who in your life is bad news and every person that reads this will identify someone that fits that  role and then a light  goes off and you see the people in your life that matter and the ones that you HAVE to get rid of or they will use and abuse you.   I read the other reviews and I'm afraid some folks don't know what trite means, because it ultimately means the overuse of a word or concept to the point that the word or concept loses it's impact.  This book looks at toxic relationships but not necessarily romantic ones, just any relationship that is counterproductive and unbalanced and it makes you think.about who you can and should cut out of our life.  Again, this book is not trite, i believe that was someone using a term that aren't too familiar with, it is actually the complete opposite, it's new information that you have not heard and I found it fascinating.   I still don't want to meet the guy but this book is one that should be mandatory reading for high school and college kids.  
Alicia_P More than 1 year ago
Reading this book is as if Dr. Phil is talking directly to you! I grew up being told working hard pays off, but didn't realize until reading Life Code that there is so much more I should be doing to make success happen for myself. Dr. Phil really dissects the world we live in today and how it differs from when our parents were raised. Those rules my mother and father taught me don't apply anymore. Also, there is a great chapter on parenting in the new real world. As a parent of a teen, it's hard to protect him cyber bullying and online dangers, but Dr. Phil addresses that. I highly recommend Life Code!
KPH22 More than 1 year ago
Really makes you take a look at your life and realize all the bad you're letting in (the people taking advantage of you) and how you can create good in your life! Plus, it's refreshing to hear that all those nagging feelings I've had when I've questioned someone's motives are actually on point! Definitely a good, easy read and an eye opener!
LucilleCO More than 1 year ago
I saw Dr. Phil promoting his new book Life Code on FOX News last week. He said he wrote the book because he wanted to warn his granddaughters about the real evils in the world, and he wanted to give them life strategies for success and happiness. I agree with another reviewer who said Dr. Phil spent too much time in the first chapter telling you what he was going to teach you. I wanted to dive in; I was frustrated to get to the good stuff, but once the book got rolling, it had me in its grip. In the first half of the book, Dr. Phil teaches about the bad guys—how to spot and defeat them. As a Licensed Professional Counselor, I immediately recognized he was referring to certain personality disordered individuals—sociopaths, narcissists, and borderlines—without calling them that.  What’s unique is that he grouped all three into one type of person you would want to stay away from. He shared the clues about how to spot them and how to react once you know what you’re dealing with. Christians might have a problem with this, seeing every person as redeemable, but the truth is—and Dr. Phil compels readers to understand—is that there really are bad people in the world. People who want to cheat, hurt, and steal from you and your loved ones. Of course, these evil people are on a continuum. Not every sociopath wants to molest and kill you. Some just want your money. Or your spouse. The point is, these people do not have the ability to empathize like regular folks. They could care less who they hurt and you need to know these people are very real. They are not lurking around every corner, but it’s guaranteed you have bumped elbows with them. Dr. Phil describes how he took an inventory of every person who had hurt him in his lifetime. He hung pieces of paper all over the walls and used a colored marker to describe in detail what the offender’s strategy was, what tricks he used, how he came across, and how he got Dr. Phil to let down his guard. Once these were analyzed,  Dr. Phil saw a clear set of clues that should have been a warning. This book is all about showing readers those red flags. The second half of the book deals with rules for winning in the world. Dr. Phil covers everything from how to stop being a target, to how to behave in an argument. He gives tricks for negotiation, and rules for parenting in the modern world. The best aspect of this book is the real life examples Dr. Phil shares. Everyone would be wise to read this book. Life Code is published by Dr. Phil’s son, Jay McGraw’s, publishing company, Bird Street Books
Anonymous More than 1 year ago
Speaking as a manager of personnel in a sales organization, Dr. Phil's book, Life Code, has presented valuable insights that I am now using while interviewing perspective employees as well as evaluation of current employees. I highly recommend the book for everyone; I am using Life Code techniques with regard to every facet of my life.
Anonymous More than 1 year ago
Trite? Condescending? I've got to wonder if these folks actually read the book! This book helps one to recognize the sociopaths and users out there that can make your life miserable if you aren't able to recognize them for who they are. I wish our world was different. I wish that everyone I encountered in life was whole, compassionate and loving. Instead, I find way too many haters, too many folks that are so self-absorbed that others become invisible to them. Give me reality not rose-colored glasses! I don't want to waste another minute of my life trying to "fix" or "heal" someone that not only doesn't want help, but doesn't even know that they desparately need it.
Anonymous More than 1 year ago
This book is fantastic! Written from Dr. Phil directly to the reader in an honest, encouraging way. I learned so much about the people I need to remove from my life, how to negotiate for what I want, and then follow through to make sure what I want actually happens. Amazing that there hasn't been a book like this, before now!
Whiteowl10 More than 1 year ago
Dr. Phil's REAL LIFE and LIFE CODE are MUST READS. While Dr. Phil's analysis is similar to my studies of Daniel Goleman's SOCIAL INTELLIGENCE and Marvin Fredman's THE NEED FOR LOVING ATTENTION, Dr. Phil gives exact guidance to overcome any obstacle, protect your child and protect your life. Mental Health in America was "cut" in the early 1990's when it was separated from Major Medical in order to cut costs. This has now cost our Nation dearly and created Community expense and jeopardized the "Safety of our Children's lives." Highly recommend this book at this time; it can and will "Protect Your Family."
thebookwormNJ More than 1 year ago
I purchased my copy of Life Code: The New Rules for Winning in the Real World because after reading the blurb, it seemed like a book I would benefit from reading. I'm also a fan of Dr. Phil's. I read his other self help book, Family First, and I was not only enlightened but impressed. I've put his parenting advice to good use since reading that book. I like the way Dr. Phil not only 'tells it like it is', but I like that he is a spiritual person and it shows in his work, without being overly preachy. In 'Life Code' Dr. Phil's main objective is to make you not only aware of the people who are out to exploit and take advantage of you, but to also make you focus on being more assertive and reaching your own goals in life. In this book Dr. Phil calls the people who use and abuse others 'Baiters' and he says that since society has changed so much, we need to adopt a new Life Code in order to avoid being taken advantage of. Baiters is an acronym for Backstabbers, Abusers, Imposters, Takers, Exploiters, Reckless. Each of these characteristics is broken down and explained in this book. Being that he is a psychiatrist, Dr. Phil goes a bit into personality disorders, which explains some of these behaviors. Dr. Phil says no more giving people the benefit of the doubt and no more being passive in life. One thing he says that resonated with me is that you need to view people neutrally until they prove themselves worthy of your trust. I think that's great advice. Dr. Phil differentiates between motivated, goal oriented individuals and those who are just plain nasty and will do anything in order to get what they want, including lying and cheating. An incident where Dr. Phil himself was scammed out of a large sum of money because he trusted the wrong person instead of following his gut instinct was the eye opener that prompted him to write this book. Another thing he does that I really like is he encourages the reader to do exercises while reading, like jotting down a list of personal strengths and weaknesses as well as writing down a set of goals and a time frame in which to achieve them. The purpose of this is to take a good look at oneself and to be honest. The thing I like about the way Dr. Phil writes his books is that I feel as though he is sitting there giving me advice as I read. I find myself nodding my head in agreement or discovering some eye opening revelations. Dr. Phil gives a set of sixteen important strategies and tactics to help you get what you want out of life. I love that Dr. Phil is family oriented and he ends the book with advice on how to share this knowledge and insight with ones own children so that they are not victimized or taken advantage of by Baiters. I don't like to rate self-help books, because I think these types of read either affect the reader in a good way, or not at all. It depends on each individual and their own circumstances. As for myself, I think Life Code: The New Rules for Winning in the Real World is a 5 star read. I was enlightened as I read and my eyes have been opened to certain behaviors and warning signs that I have been blind to in the past. I also discovered some tips and strategies that I will be applying to my everyday life. I found this book to be very inspiring and motivational. Thank you Dr. Phil! I purchased by copy of this book, this review is my honest opinion.
Anonymous More than 1 year ago
Highly recommend. 
Anonymous More than 1 year ago
This was an okay book, easy to read, but it seemed like he repeated so many things that you just wanted him to get to the point. I like Dr. Phil and his shows, but I guess I wouldn't recommend this book.
SusanWA More than 1 year ago
I am more than half way through this book and I am finding it to be of real interest. I purchased it out of curiosity, as I watch Dr.Phil daily and he mentions it daily. I didn't expect to be captured by it but I am. Boy do I ever see a number of the people he mentions in my life. I am amazed by the "Easy Read" that it is, yet keeps you reading page by page instead of flipping through subjects like I tend to do with some "self help" type books. I would definitely recommend. A must read for Baiter's in your life or if you happen to be one yourself, perhaps you didn't even know it. You may find out here and perhaps it will change your life forever.
ireneTZ More than 1 year ago
I just got done reading this book. It made me think of how the world is today. I watch Dr. phil alot and I always learn new things from him. I recommend reading this book I think you will enjoy it.
Anonymous More than 1 year ago
Dr. Phil's Life Code is helping me understand a cruel and arrogantly entitled board member's crazy behavior. I knew something was really wrong with her attitude but didn't take the time to do anything about it. She got me before I got her at the end of her board term. Lesson learned: when I know there is wrong-doing, I need to focus on it immediately or it grows, contaminates and ends badly for a lot of people.
Sinclair711 More than 1 year ago
I honestly can't write a fair review because I've only just begun reading this book. However, I do want to inform readers that there is a horrifying story that Dr. Phil shares near the beginning of the book that there is no advanced warning for and there most certainly should be. I decided to read a bit before bed and after reading that sick story, I was so upset I felt poisoned and couldn't sleep that night. I do not feel that the sickening story that Dr. Phil put in this book was appropriate at all and feel that I should have been warned that something very disturbing was to follow on the next page. If I had been warned, I would not have read it. I make every attempt to avoid consuming toxins of all types and feel as though I was force-fed horrifying images that have taken a lot of prayer and meditation to heal from. I am not into shock for thrills. Bad call Dr. McGraw.
Anonymous More than 1 year ago
In a nutshell: information that has been researched and reported far better--he just repackaged it. His list of eight traits--just look up "narcissist" and you'll see that is not new nor insightful.  He is famous, has a TV show, and was spawned by Oprah--who gave us Iyanla--an attorney who is now practicing psychology on TV--without a license.  We have made Dr Phil very rich when there are far more dedicated, practicing, and knowledgable practitioners out there.  Enough said!
Anonymous More than 1 year ago
I really enjoyed this book. Dr Phil's conversational style makes it a very easy read and he gives you the core if his ideas without a lot of fluff. I think this is one of those books I will always keep so I can refer to time and time again. Thanks Dr Phil.
Luckygranadma More than 1 year ago
For most part I like Dr. Phil, but oh my goodness NOT THIS BOOK!!! So very boring and dragging on and on, what could have been said in a few sentences, he goes round and round for a page and then some. Speaking of pompous? ..........full of himself several times. I have never put the book down without finishing, but I could not get even through the first half and donated it. Waist of money and total waist of time.......ridiculous
Anonymous More than 1 year ago
There is extremely good information about recognizing the " baiters", back stabbers, of the world here. There is a great guide to getting to know who you really are and how to be your best here too. With that being said however, this book reads like a training manual to become "the best player". I have zero desire to become the very thing i hate, even if that makes me appear to be successful. The good Doctor didnt convert me, but he certainly armed me.
Anonymous More than 1 year ago
Well written book on a negative subject. Everyone should arm themselves with the knowledge.
Anonymous More than 1 year ago
This is a great read & really opens your eyes to the toxic people/relationships in your life. As for the reviewers who claimed that this book was a "waist of money" & there were several, I can't help but wonder how much, if any, reading that you actually do since you do not know the difference between 'waist' and 'waste'.
Anonymous More than 1 year ago
Nothing new all common sense
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Christine_Gilbert13 More than 1 year ago
If you want to be "In It To Win It" in the real world read this book, Life Code. While I was reading Life Code, I knew that the research I had done in the past about bad people was correct, and that I was now on the right track to a better future with my life. Self-awareness and being aware of others are major factors in one's life. Dr. Phil uses a lot of case in point examples, and he has various exercises you can do to make you aware of people and situations that pertain to you at the current time. I love the note Dr. Phil wrote to Baiters, and how he ended his book in his Conclusion. I am highly recommending Life Code to others that I know, and I feel that Life Code is a MUST read for everyone that wants to win in the real world. Thank you Dr. Phil for sharing this important information with others.