How did South Africa, a former pariah of the world, come to host the 2010 World Cup? Laduma! answers this question by telling the story of football in South Africa and how it was transformed from a British colonial export into a central aspect of the black experience. An immensely informative and vital account, the book explores the Africanization of the game with the introduction of rituals and magic, and the emergence of distinctive playing styles. Using archival research, interviews, newspaper and magazine articles, advertisements, and photos, Laduma! chronicles the impact of indigenous sporting traditions, such as stick fighting, and the power struggles between different football associations and white authorities. Soccer influenced class and generational divisions, shaped masculine identities, and served as a mobilizing force for township and political organizations. This new, updated edition of Laduma! embodies sporting history at its best and will be of interest to ardent soccer fans as well as general readers and scholars seeking to inform themselves ahead of the 2010 World Cup in South Africa.