International Communication: Continuity and Change / Edition 2 available in Paperback
The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication.
Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
About the Author
Daya Kishan Thussu is Professor of International Communication and Co-Director of the India Media Centre at the University of Westminster, UK. He is also the founder and managing editor of the jourbanal Global Media and Communication.
Table of Contents
1: Historical Context of International Communication
a. The rise of Reuters b. overt communication - Radio Free Europe/Radio Liberty c. Development Communication – Satellite Instructional Television Experiment d. Edutainment
2: Approaches to Theorising International Communication
3: Creating a Global Communications Infrastructure
a. Intelsat b. The 'Murdochization' of media c. GATS and the global audio-visual industry d. ICANN and international communication
4: The Global Media Marketplace
a. Televising sport globally - ESPN
b. CNN – 'the world's news leader'
c. Global Advertising d. Representations of Africa in global imagery
5: Communications and Cultural Globalization
a. Catching them young - children's television b. Glocalization of MTV
c. Bollywood-Hollywood synergies d. The globalization of 'reality television'
6: Contra-flow in Global Media
a. Al-Jazeera and the Arab public sphere b. China's external communication c. TV Globo – the Latin soap factories d. Nollywood
7: International Communication in the Age of Mobile Internet
a. 'The Facebook revolution'
b. The Googalization of global communication c. Mobile networked media – the Nadia story d. 'The YouTube effect'
Appendix 1 Chronology of International Communication
Appendix 2 Glossary
Appendix 3 Website addresses