Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
|Product dimensions:||5.30(w) x 7.50(h) x (d)|
About the Author
Robert B. Cialdini, PhD, holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regent's Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence at Work (www.InfluenceAtWork.com), an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
George Newbern is an Earphones Award-winning narrator and a television and film actor best known for his roles as Brian MacKenzie in Father of the Bride and Father of the Bride Part II, as well as Danny in Friends. As a voice actor, he is notable for his role as Superman on the Cartoon Newtork series Static Shock, Justice League, and Justice League Unlimited. He has guest starred on many television series, including Scandal, The Mentalist, Private Practice, CSI: Miami, and Numb3rs. He holds a BA in theater arts from Northwestern University.