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McGraw-Hill Professional Publishing
Grant Writing 101: Everything You Need to Start Raising Funds Today / Edition 1

Grant Writing 101: Everything You Need to Start Raising Funds Today / Edition 1

by Victoria M. Johnson
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A Crash Course in Writing Powerful, Persuasive Grants!

"Grant Writing 101 provides straightforward and effective strategies for improving results. It is a wonderful reference guide for experienced fundraisers and an invaluable 'how-to' manual for those starting their careers."
—Emmett D. Carson, Ph.D., CEO and President, Silicon Valley Community Foundation

"This new book is an essential tool in helping nonprofits manage grant writing by keeping it simple, easy, and enjoyable!"
—Barb Larson, CEO, American Red Cross, Silicon Valley

Grant Writing 101 offers quick and easy tactics for getting the funding you need—right now!

Written to enable beginners with little or no experience to hit the ground running, it covers:

  • Ten tactics for writing a compelling proposal
  • Tips for finding the best grantor for your needs
  • Important components of various types of grants
  • Next steps for when you're approved

Includes samples of grant proposals and budget presentations!

Product Details

ISBN-13: 9780071750189
Publisher: McGraw-Hill Professional Publishing
Publication date: 12/14/2010
Pages: 288
Sales rank: 511,715
Product dimensions: 7.14(w) x 11.34(h) x 0.71(d)

About the Author

Victoria Johnson, CFRE, is a successful grant writer, fundraising professional, and author who is one of only a few hundred in the country to hold the designation Certified Fund Raising Executive (CFRE), practice-based credentials that demonstrate a proven mastery of the standards set for core knowledge and skills required of fundraising executives after at least five years of experience.

In addition to her current role as Development Director for a major metropolitan city, Johnson has twenty years of professional experience in grant writing and research, grant management, public relations, donor cultivation, fundraising, capital campaign readiness, corporate sponsorships, special event planning and implementation, press releases, collateral material design, budget monitoring, and contract administration. She is also on the Board of Directors for Friends of the Library, Los Gatos, CA.

She is an acting member for her local Association of Fundraising Professionals (AFP) chapter, has been a featured speaker at the Silicon Valley chapter of AFP, and served on an "Ask the Experts" panel in June 2009. Her article on fundraising, "What's Working," was published in the July/August issue of Philanthropy magazine.

She holds a BS from San Jose State University with a major in Business Administration, and served in the US Air Force Reserve and the California Air National Guard.

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Everything You Need to Start Raising Funds Today


The McGraw-Hill Companies, Inc.

Copyright © 2011McGraw-Hill
All rights reserved.
ISBN: 978-0-07-175018-9



Which Type of Grant Is Right for You?

Tin cup fundraising is antiquated. Modern fundraising gives donors the opportunity to invest in exciting initiatives and programs. Donors want a chance to change their corner of the world.

—Richard B. Ajluni, Director of Major Gifts, Catholic Charities of Santa Clara County

The first order of business for a new grant writer is to know what's out there. This chapter decodes some of the terminology that is used to describe the many ways grant dollars are awarded. Before we look at the types of grants, it makes sense to review the seven most common purposes for writing a grant proposal. Knowing your purpose will help you to narrow the search for the appropriate type of grant. Familiarity with these purposes also helps you to know what to ask for in your grant proposal.

Grant Purposes

Project Grants

If a grant guideline says that the organization only funds project grants, you want to make sure that's what you submit. This means that you ask for support of a specific project such as the study of penguins in the Antarctic, the acquisition of equipment for a computer lab, funding of a new art exhibition. A project has an end to it. These sample projects end when the penguin study concludes, the computer lab is equipped, and the art exhibit opens. Project grants are not ongoing. While the computer lab will have ongoing operating costs, your request for equipment is for a specific onetime expense. The purchase happens only once. While the art gallery will always have exhibits, bringing one specific exhibition to the gallery can be called a project. You bring it only once, even if the exhibit is there for a year.

Program Grants

Sometimes funders want to support ongoing efforts. This can be an education program at a zoo, a mentoring program at a YWCA, a job-preparation program with The Salvation Army, and so on. Programs are usually ongoing or multiyear. Funders often like to help implement new programs or expand programs when there's a need in the community. Program grants can help to supply materials, equipment, and brochures and pay for any number of events and activities. Some grants may cover staff costs. The thing to remember is that all the requested funds must go entirely to that specific program. Thus, if you want a grant for the salary of a program mentor and that person works in three programs, then only one-third of her salary can be requested in that grant or whatever portion you determine contributes to that program. As you'll learn in the coming chapters of this book, you ask only for the items identified as allowable expenses for the grant, whether they fund project or program grants.

Operating Grants

Every organization has operating costs, that is, the monthly expenses to keep the organization operational. This includes overhead such as rent, utilities, ongoing equipment rentals, and staff costs. The organization still has to justify the necessity of the costs and what impact the funds will have. The funder expects more than just keeping the organization going for a few months. Funders expect results, whether that is hiring a new grant manager to help increase income or paying the rental deposit for an organization to move to a larger facility to increase its reach in the community.

Organizational Effectiveness Grants

These types of grants help organizations to improve their way of doing business. You could request an organizational effectiveness grant to perform a study of your practices, to hire a consultant to help you develop a program, to carry out the recommendations of a consultant, or to implement your organization's internal strategies to improve your efficiency, competence, or outcomes in performing your mission. For example, say that your organization wants to increase revenue, and you're considering revamping your fee structure for the services your organization provides. You first may want to hire a consultant, who will bring expertise that your staff does not have, to guide you in your decisions. Such an expert will ensure that your organization doesn't price itself out of the marketplace, maximizes your income potential, and may even help with your marketing strategy to publicize the new fees.

Capacity-Building Grants

Funders want organizations to be sustainable, that is, to increase their capability to support themselves. What could your organization do to become self-supporting? That's what capacity-building funders want to hear about. Far too many organizations in the nonprofit sector don't look beyond the current year. They keep relying on the same income that they've always had. (But not guerilla grant writers.) You might request these funds to implement an annual campaign program, to purchase one of the corporate and foundation online directories that will help you to find new funders, or to build a new exhibit in your museum that will bring more visitors and thereby increase your revenue. Staff development (improving skills) could qualify as well.

Capital Grants

Capital expenses (anything above $100,000) are for things that have a long life, such as structures, buildings, and major equipment, although specialized vehicles also may fall into this category. Major renovations to buildings, such as adding an exhibit hall to an aquarium, count as a capital expense. The variety of opportunities means that there are a number of ways to request these funds. Some might require an extensive grant application process, whereas others may require a packet of your materials with a letter. Your research will reveal the way to make a capital grant request. Often the grant application is only the first step before a capital grant is awarded. Funders at this level are very committed to the organization and its mission or to the community the organization serves. They often will provide the funding in multiyear payments with checkpoints along the way to be sure that your project is on track. Some funders may require your organization to make the upfront payments and then reimburse you.

Endowment Grants

Endowment funds are meant to help sustain the organization or a specific program of the organization far into the future. The principal funds aren't spent; rather, only the interest from them is spent each year for general operating costs or earmarked purposes. Obviously, not every organization has endowments. Those that do may use a variety of approaches to grow the fund. They may write grant proposals, use annual appeals, make personal asks, and so on. Universities have alumni pledges. You would write a grant only after you've established a formal endowment program.

Now that you're acquainted with the various grant purposes, I can spring another concept on you. All the purposes just listed can have either a restricted or unrestricted constraint on them. Restricted means that there is a specific use within the purpose that the grant funds are intended for. In the preceding project grant example for the study of penguins in the Antarctic, a grantor may restrict the project grant to cover only the travel expenses for the participants in the study. Similarly, a restricted program grant for the job-preparation program may limit the funds to be used only on equipment purchases. On the other hand, an unrestricted grant to the Antarctic project means that the organization can use the funds for any costs related to that project, such as, travel, salaries, supplies, rental equipment, food, and so on. Whether the funds you receive are restricted or unrestricted depends on your proposal. What

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Table of Contents

Chapter 1. Types of Proposals;
Chapter 2. Preparing to Write a Grant Proposal;
Chapter 3. Components of a Grant Proposal;
Chapter 4. Write Your Proposal in Three Easy Steps;
Chapter 5. Ten Ways To Make Your Proposal Irresistible;
Chapter 6. Tips for Finding the Right Grantor;
Chapter 7. Ten Things to Do While You're Waiting;
Chapter 8. Things to Do When You're Approved;
Chapter 9. Ten Things to Do if You're Rejected;
Chapter 10. Ten Tips For Long-Term Success;
Chapter 11. Top Ten Other Uses for Your Proposals;
Appendix I. Sample Grant Deadline Matrix;
Appendix II. Sample Congratulations Letter;
Appendix III. Sample Final Report;
Appendix IV. Short Grant Proposal Sample;
Appendix V. Medium Grant Proposal Sample;
Appendix VI. Long Grant Proposal Sample;
Appendix VII. List of Available Items;
Appendix VIII. Sample Program & Project Budgets;
Appendix IX. List of Ways to Earn Funds;
Appendix X. Ten Best Grant-writing References;

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Grant Writing 101: Everything You Need to Start Raising Funds Today 4.7 out of 5 based on 0 ratings. 3 reviews.
litpixie More than 1 year ago
As someone learning the grant writing process I found this book to be helpful. Johnson goes into details about the information you should acquire prior to writing and the files you should create once you've submitted your proposal. If there was one item I would have liked it would have been a chapter on terminology. The difference between "staff" and "program costs" isn't something a new grant writer would know. That would have been helpful.
Anonymous More than 1 year ago
MarkJohnstone More than 1 year ago
Grant writing 101 was an excellent read. The book read like an extremely effective way to get grant money . I read through it in a day and reread it so I fully understand how powerful this excellent source of personal knowledge. I strongly feel like an expert in grant writing . Author Victoria Johnson spoke to me and I get her message. One person can make a difference to your small organization, community group, churches, or any organization that is trying to find grant money in these trying times. I enjoyed her ten tactics for writing a compelling proposal. She talks about individual grants, corporate grants, and government grants. I feel you as an individual will be successful in getting a good grant for your needs within 60 days of purchasing this excellent read! I will get back to this review and let the readers know of my success utilizing this excellent must read reference Book.