Fresh Passion: Get a Brand or Die a Generic

Fresh Passion: Get a Brand or Die a Generic

by Michael D. Brown

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In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever.

In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve.

Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity.

Inject some Fresh Passion into your life and your career today! It�s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.

Product Details

BN ID: 2940016137049
Publisher: Greenleaf Book Group, LLC
Publication date: 12/31/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 248
File size: 2 MB

About the Author

Michael D. Brown is a sought-after speaker, management expert, and author of Fresh Customer Service�: Treat the Employee as #1 and the Customer as #2 and You Will Get Customers for Life. He has over fifteen years of experience helping companies and individuals achieve results and has held numerous leadership positions at Fortune Global 100 Companies. Michael is a leading authority on fresh results and has motivated and helped hundreds of individuals and entrepreneurs create and deliver a competitive personal brand that yields exponential personal and professional success.

For more information about Michael please visit:

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Fresh Passion: Get a Brand or Die a Generic 5 out of 5 based on 0 ratings. 1 reviews.
MelissaTMB More than 1 year ago
I have to admit- I have been a bit skeptical about his whole personal branding thing- I dismissed it as a new buzzword and fad. I heard this author speak about branding at a conference and became a little more interested in the branding thing. I used some of the Fresh Passion process and was able to land a job after looking unsuccessfully for a year. The new book is helping me to refresh my brand, make it more competitive and position myself for a promotion. This is a book, workbook and motivational tool all in one-love it.