Franchising in America: The Development of a Business Method, 1840-1980

Franchising in America: The Development of a Business Method, 1840-1980

by Thomas S. Dicke

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Overview

Franchising in America: The Development of a Business Method, 1840-1980

Product Details

ISBN-13: 9780807843789
Publisher: The University of North Carolina Press
Publication date: 08/10/1992
Edition description: 1
Pages: 216
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

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Dicke's book enhances our understanding of not only franchising, but also more generally of distribution and big business's contribution to the creation of small business, the latter a particularly important social development of the post-World War II period. The book should be of genuine interest to business, economic, and social historians.—William H. Becker, George Washington University



An important and original contribution to the literature—Business History

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