From henna tattoo kits available at your local mall to “faux Asian” fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.
By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad spectrum of cultural artifacts. Contributors consider topics ranging from early Asian American movie stars to the influences of South Asian iconography on rave culture, and from the marketing of Asian culture through food to the contemporary clamor for transnational Chinese women’s historical fiction. East Main Street hits the shelves in the midst of a boom in Asian American population and cultural production. This book is essential not only for understanding Asian American popular culture but also contemporary U.S. popular culture writ large.
|Publisher:||New York University Press|
|Product dimensions:||6.00(w) x 9.00(h) x 1.00(d)|
About the Author
Shilpa Davé is Assistant Professor of Media and American Studies and Assistant Dean of the College of Arts and Sciences at the University of Virginia.
LeiLani Nishime is associate professor of American multicultural studies at Sonoma State University.
Tasha Oren is Associate Professor of English and Media Studies at the University of Wisconsin-Milwaukee.
Table of Contents
Robert G. Lee
Shilpa Davé, LeiLani Nishime, and Tasha G. Oren
Part I: Globalization and Local Identities
Making Transnational Vietnamese Music
Kieu Linh Caroline Valverde
Model Minorities Can Cook
Vicente M. Diaz
Part II: Cultural Legacy and Memories
“Within Each Crack/A Story”
“A Woman Is Nothing”
Between Yellowphilia and Yellowphobia
Hye Seung Chung
Miss Cherry Blossom Meets Mainstream America
Rebecca Chiyoko King-O’Riain
How to Rehabilitate a Mulatto
Part III: Ethnicity and Identification
Bruce Lee in the Ghetto Connection
Amy Abugo Ongiri
Cibo Matto’s Stereotype A
Jane C. H. Park
Apu’s Brown Voice
Secret Asian Man
Tasha G. Oren
About the Contributors