East Main Street: Asian American Popular Culture

East Main Street: Asian American Popular Culture


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From henna tattoo kits available at your local mall to “faux Asian” fashions, housewares and fusion cuisine; from the new visibility of Asian film, music, video games and anime to the current popularity of martial arts motifs in hip hop, Asian influences have thoroughly saturated the U.S. cultural landscape and have now become an integral part of the vernacular of popular culture.

By tracing cross-cultural influences and global cultural trends, the essays in East Main Street bring Asian American studies, in all its interdisciplinary richness, to bear on a broad spectrum of cultural artifacts. Contributors consider topics ranging from early Asian American movie stars to the influences of South Asian iconography on rave culture, and from the marketing of Asian culture through food to the contemporary clamor for transnational Chinese women’s historical fiction. East Main Street hits the shelves in the midst of a boom in Asian American population and cultural production. This book is essential not only for understanding Asian American popular culture but also contemporary U.S. popular culture writ large.

Product Details

ISBN-13: 9780814719626
Publisher: New York University Press
Publication date: 05/01/2005
Pages: 382
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)

About the Author

Shilpa Davé is Assistant Professor of Media and American Studies and Assistant Dean of the College of Arts and Sciences at the University of Virginia.

LeiLani Nishime is associate professor of American multicultural studies at Sonoma State University.

Tasha Oren is Associate Professor of English and Media Studies at the University of Wisconsin-Milwaukee.

Table of Contents

Robert G. Lee
Shilpa Davé, LeiLani Nishime, and Tasha G. Oren
Part I: Globalization and Local Identities
Sunaina Maira
Making Transnational Vietnamese Music
Kieu Linh Caroline Valverde
Planet Bollywood
Jigna Desai
Model Minorities Can Cook
Anita Mannur
“pappy’s house”
Vicente M. Diaz
Part II: Cultural Legacy and Memories
“Within Each Crack/A Story”
Victor Bascara
“A Woman Is Nothing”
Christine So
Between Yellowphilia and Yellowphobia
Hye Seung Chung
Whose Paradise?
Morris Young
Miss Cherry Blossom Meets Mainstream America
Rebecca Chiyoko King-O’Riain
How to Rehabilitate a Mulatto
Hiram Perez
Part III: Ethnicity and Identification
Bruce Lee in the Ghetto Connection
Amy Abugo Ongiri
Lisa Nakamura
Guilty Pleasures
LeiLani Nishime
Cibo Matto’s Stereotype A
Jane C. H. Park
Apu’s Brown Voice
Shilpa Davé
Secret Asian Man
Tasha G. Oren
About the Contributors

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