Yoo-Hoo, Mrs. Goldberg

Yoo-Hoo, Mrs. Goldberg

Director: Aviva Kempner Cast: Ruth Bader Ginsburg, Ed Asner, Susan Stamberg


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For more than 25 years, Gertrude Berg was one of the most prominent women in American broadcast media and popular culture, as the creator, writer, producer, and star of The Goldbergs, first on radio (where it was originally known as The Rise of the Goldbergs) and then on television. Berg -- who was best-known to the public in the identity of her character Molly Goldberg -- occupied a unique niche in the fabric of American life, and throughout the 1930s, she and Eleanor Roosevelt, the wife of the president, competed annually in polls for the title of most prominent woman in America. Berg was even called "The First Lady of Radio" at a time when radio was king. Later on, in the television era, she invented the family sitcom as we came to know it, and did battle against the Red Scare and the blacklist. Director Aviva Kempner's documentary gives an intimate and detailed a look at the life of Berg, who died in 1966 virtually forgotten by the executives of the industry that she helped build. In the process, she and the other participants, and their widows and children, as well as admirers such as United States Supreme Court Justice Ruth Bader Ginsburg, explain how this woman, an articulate and intelligent first-generation Jewish American with little formal background in writing and no knowledge of the media, rose to such success in just a few years -- and why she was forgotten and swept aside almost as quickly at the other end of her career. Participants and interviewees, in addition to Justice Ginsberg, include producer/writer Norman Lear, actor Edward Asner, and writer/producer Gary David Goldberg.

Product Details

Release Date: 08/24/2010
UPC: 0767685225080
Original Release: 2009
Source: Nbc News
Sales rank: 51,718

Cast & Crew

Performance Credits
Ruth Bader Ginsburg Participant
Ed Asner Participant
Susan Stamberg Participant
Norman Lear Participant
Gary David Goldberg Participant
Gertrude Berg Participant
Anne Bancroft Actor
Steve McQueen Actor

Technical Credits
Aviva Kempner Director,Producer,Screenwriter
Dennis Boni Cinematographer
Judith Herbert Editor
Carol Hilliard Animator
Tom Hurwitz Cinematographer
Learan Kahanov Cinematographer
Fred Karns Score Composer
Tom Kaufman Cinematographer
Barry Kirk Cinematographer
Margaret Nagle Consultant/advisor
Glenn Smith Consultant/advisor
Skip Sorelle Sound/Sound Designer
David Waldman Cinematographer

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