An expert cast of farceurs goes through its customary paces in MGM's The Feminine Touch. Don Ameche plays college professor-turned-author John Hathaway, who hits upon a potential best-seller with his book on marital jealousy. He heads to New York with his lovely wife Julie (Rosalind Russell), there to commisserate with publisher Elliot Morgan (Van Heflin), whose job it is to "popularize" Hathaway's scholarly tome. Instead, Morgan falls head over heels in love with Julie, forcing John to consult his own book as a balm to his own jealousy. Meanwhile, Morgan's sweetheart Nellie Woods (Kay Francis) tries to take drastic measures to win back her beau, leading Julie to conclude that Nellie is making a play for John! And that's the name of the tune for the remainder of the film's 97 minute.