Musical comedy star Eddie Cantor stars in this story, well suited to his talents, as Eddie Pink, a meek gentleman who works as a tailor and has a terrible crush on Joyce (Ethel Merman), a nightclub singer. Eddie buys a book (through the mail, of course) called Man or Mouse: What Are You?. Taking its advice, he tries to become more confident and assertive, and his new, outgoing personality helps him get a job running an amusement park called Dreamland. But when racketeers move in for a piece of the action on the park's slot machines, he wonders if he's gotten himself in deeper waters than he can safely navigate. Cantor sings four songs in Strike Me Pink, three of them with co-star Merman.