An earthy, fun-loving radio pitchwoman finds it difficult to live up to her squeaky-clean public persona as the "Purity Girl of the Air." This comedy chronicles the frantic efforts of her bosses to keep her on the straight and narrow when she goes out on the town. It's not easy because she is a shameless flirt. To put the kibosh on her constant coquettishness the publicity guys come up with the idea of having her choose a "professional sweetheart" from the many male admirers who frequently write her. They choose a naive Kentucky hayseed and much to everyone's surprise the Purity Girl falls in love with him. Unfortunately, after their radio wedding, the gal plans to ditch her radio gig and live the quiet life of a country housewife leaving the publicity men in a real quandary.