Pub. Date:
Emerald Group Publishing Limited
Case Study Research: Theory, Methods and Practice

Case Study Research: Theory, Methods and Practice

by Arch G. Woodside


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Case Study Research: Theory, Methods and Practice looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling research and conversational analysis. The book reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods.

Product Details

ISBN-13: 9781849509220
Publisher: Emerald Group Publishing Limited
Publication date: 06/23/2010
Pages: 455
Product dimensions: 6.60(w) x 9.50(h) x 1.20(d)

Table of Contents

Preface ix

Acknowledgments xiii

1 Building Theory from Case Study Research 1

2 Bridging the Chasm between Survey and Case Study Research 17

3 Storytelling Theory and Research 41

4 Creating Visual Narrative Art for Decoding Stones 85

5 Subjective and Confirmatory Personal Introspection 107

6 Overcoming the Illusion of Conscious Will and Self-Fabrication 129

7 Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self 143

8 Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies 157

9 Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk 189

10 Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships 207

11 Case Study Research on Means-End Laddering Chains 225

12 Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories 241

13 Applying the Long Interview in Case Study Research 263

14 Tipping-Point Modeling in Case Study Research 291

15 Participant Observation Research in Organizational Behavior 321

16 Systems Thinking and System Dynamics Modeling 343

17 Fuzzy Set Social Science and Qualitative Comparative Analysis 359

18 Conclsions: Principles for Doing Case Study Research 397

References 409

Subject Index 435

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