Cardiovascular Transformation: A Business Guide for Successful Growth

Cardiovascular Transformation: A Business Guide for Successful Growth

by John O. Goodman, Conrad Vernon

Paperback

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Overview

Written by leading authorities in the field of cardiovascular business consulting and development, Cardiovascular Transformation: A Business Guide for Successful Growth provides the practical advice and strategies to: plan to succeed under health care reform, successfully expand a practice to meet the real needs of the marketplace, succeed with programs driven by physicians or by hospitals and identify trends that are now shaping the future of cardiology.

Product Details

ISBN-13: 9780834206427
Publisher: Wolters Kluwer Law & Business
Publication date: 07/15/1994
Series: Aspen Executive Reports
Pages: 175
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Contents: BACKGROUND * Cardiovascular Paradigm Shift * History of Cardiovascular Delivery * Current Cardiovascular Delivery Systems * ASSESSMENT * Positioning for Ongoing Health Care Reform * Understanding Your Cardiovascular Market * Understanding the Physician/Hospital Political Interface * Third-Party, Self-Insured, and Government Reimbursement * PLANNING * Physicians’ and Facilities’ Capabilities * Feasibility Models * A Long-Term Strategic Business Plan * EXECUTE * Management and Governance Structure * Cardiovascular Marketing Objectives * The Marketing Plan * The Operational Plan * Long-Term Capital Requirements * FORECAST * The Mega Cardiovascular Delivery Systems of Tomorrow

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