Business and Big Data: Influencing Consumers

Business and Big Data: Influencing Consumers

by Ellis Roxburgh

Hardcover

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Product Details

ISBN-13: 9781534564305
Publisher: Greenhaven Publishing
Publication date: 08/15/2018
Series: Classified: Secrets You're Not Supposed to Know
Pages: 48
Product dimensions: 6.50(w) x 1.50(h) x 9.50(d)

Table of Contents

Changing Business 4

Big Data 6

Marketing and Retail 14

Finance and Fraud 22

Multinationals 30

Industrial Espionage 38

Glossary 46

Further Resources 47

Index 48

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