ISBN-10:
0471292990
ISBN-13:
9780471292999
Pub. Date:
06/28/1999
Publisher:
Wiley
Becoming a Graphic Designer: A Guide to Careers in Design / Edition 1

Becoming a Graphic Designer: A Guide to Careers in Design / Edition 1

by Steven Heller, Teresa Fernandes

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Overview

Here is the completely updated guide to today's graphic design careers -- a clear and concise survey of the design field, from major design industries to design disciplines. Filled with interviews and advice from leading designers, it covers interactive design, information design, motion, educational training, portfolio preparation, getting a job, and much more.

Product Details

ISBN-13: 9780471292999
Publisher: Wiley
Publication date: 06/28/1999
Edition description: Older Edition
Pages: 288
Product dimensions: 7.41(w) x 9.14(h) x 0.70(d)

About the Author

Steven Heller is senior art director of the New York Times Book Review and Chair of the MFA/Design program at the School of Visual Arts. He is the author of more than ninety books on design and popular culture, as well as a contributor or contributing editor of nearly twenty magazines, including Print, EYE magazine, Baseline magazine, I.D. magazine, Graphis, and Design Issues.

Teresa Fernandes is a graphic designer and the principal of TFD Studio in Connecticut. She is the coauthor (with Steven Heller) of The Business of Illustration.

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Table of Contents

Preface6
Introduction: So You Want to Become a Graphic Designer?8
How I Became a Graphic Designer18
Section 1Design Specialties24
Editorial28
Corporate Design52
Book Design70
Music/Record Design92
Information Design106
Advertising111
Environmental126
Interactivity140
What Do You Look For?172
Motion174
Type and Lettering212
Advice To Designers228
Section 2Design Businesses232
Freelancers234
Small Studio235
Partnerships236
Medium Firm246
Large Firm250
On Personal Style272
Section 3Design Options276
Crossing Disciplines280
Entrepreneurs290
Authorship298
Major Influences300
Section 4Design Education304
Undergraduate307
Graduate309
Continuing Education311
List of Schools324
The Future of Graphic Design328
AppendixResource Guide332
Bibliography: Recommended Reading335
Index: Designers336

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