Augie's Quest: One Man's Journey from Success to Significance

Augie's Quest: One Man's Journey from Success to Significance

Hardcover(First Edition)

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The inspiring story of a fitness pioneer whose ALS diagnosis leads him to create a new and revolutionary model for private medical research and development.

What happens to "orphan" diseases that aren't big enough profit centers for the pharmaceutical industry or get caught in the web of government funding and academic research? Augie Nieto found out in the spring of 2005: At forty-seven years old he was diagnosed with ALS. Devastated, Augie struggled with depression and attempted suicide. When he awoke from a coma, with friends and family surrounding him, his sense of faith and mission were renewed.

Fast-forward one year: Augie and his wife, Lynne, were profiled as "Real Heroes" on the Today show. Their determination to beat the disease had already led to major overhauls in the way ALS research was conducted. In partnership with the Muscular Dystrophy Association, Augie had set up a foundation and lab to coordinate and oversee ALS research and testing across the globe. By centralizing operations and championing an entrepreneurial approach to medical research, Augie and his team accomplished remarkable results in less than two years. Part inspiration, part business innovation, Augie's Quest illustrates how one person can make a meaningful difference.

Product Details

ISBN-13: 9781596914681
Publisher: Bloomsbury USA
Publication date: 11/20/2007
Edition description: First Edition
Pages: 224
Product dimensions: 5.71(w) x 7.57(h) x 0.81(d)

About the Author

Augie Nieto popularized the Lifecycle and has been a leader in the fitness industry for nearly three decades. He was cofounder and former president of Life Fitness and is now chairman of Octane Fitness. Augie is cochair, with his wife, Lynne, of the Muscular Dystrophy Association's ALS Division. He's the father of four children, and he and Lynne live in Corona del Mar, California.

T. R. Pearson has written ten novels, one work of nonfiction, and six screenplays. He lives in Greenwood, Virginia.

Table of Contents

Foreword   Mitch Albom     ix
Get Your Affairs in Order     1
Osmosis     9
It Is About the Bike     16
Sprint and Recover     28
Finding Bottom     39
No Way to Run a Business     49
Hookers and Muffins     59
The Luckiest Man on the Face of the Earth     74
A Molecular Fishing Expedition     88
Man of the Hour     97
Committee of One     109
Affymetrix Microarray Scanners "R" Us     120
Brand ALS     134
Brother from Another Mother     141
Out of the Shadows     155
What Kind of World Do You Want?     168
You Have Sixty Seconds     181
In the Cockpit     196
Acknowledgments     203

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