Now that NAFTA is a reality, people interested in conducting business in Canada, Mexico, and the U.S. need current, accurate information to facilitate trade. The compilers of "The Arthur Andersen North American Business Sourcebook" surveyed executives interested in tapping this "$6.5 trillion marketplace" and learned that, in addition to the basics (government agencies and professional contacts), they want information about the many issues that confront transnational businesses: taxes, regulations, investment laws, wage rates, distribution channels, business customs, consumer tastes, market conditions, and possibilities for financial backing. The sourcebook answers some of these questions and points to other sources that will answer the rest
The volume begins with an overview of NAFTA and its potential impact on North America's economies, key industries, and services. Parts 2, 3, and 4 offer detailed information about Mexico, the U.S., and Canada, respectively. For each country are provided a description of the economy; tips for conducting business with the locals; comparison of the states, regions, or provinces (with maps); and an analysis of NAFTA's impact on key industries. Each section ends with a list of government and trade contacts, database resources, and recommended reading. Unlike similar sources, this book deliberately excludes contact names and business titles "so that the changes do not inhibit the information-gathering process.
Appendixes include North American government and trade contacts in Europe, Asia, and Latin America; a guide to customs offices and ports of entry; summaries of NAFTA and the U.S-Canada Free Trade Agreement; and a schedule of foreign-investment provisions under NAFTA. Also included are a guide to setting up export distribution channels, a glossary of trade-related terms, and a bibliography. The most valuable appendix lists the menus of trade databases available from the three countries; most of them transmit current trade reports, market information, business opportunities, procurement notices, and contact lists by fax. This feature alone will probably justify the cost of this source for the serious transborder business
At $195, the sourcebook is not cheap, especially since some of the information is available elsewhere. But when time is money, it is a definite advantage to have so much data so readily available.
A comprehensive reference guide to expanding trade in the North American market, prepared by Arthur Andersen professionals for business people interested in cross-border trade. It serves as a ready reference to the array of primary contacts and information sources within Mexico, the US, and Canada. It offers narrative overviews of key issues to provide perspective, and directs users to extensive lists of organizations, agencies, and data sources that possess the requisite expertise to answer very specific, technical questions that businesses may have. In addition to country sections, a North American section provides an overview of the emergence of a free trading area under NAFTA, outlines the major provisions in NAFTA and NAFTA's potential impact on North American economies, and list government and trade contacts, and research resources for further information on NAFTA and its economic implications. Annotation c. Book News, Inc., Portland, OR (booknews.com)