Advertising Strategy: A Communication Theory Approach

Advertising Strategy: A Communication Theory Approach

by Larry Percy, John Rossiter

Hardcover

$84.00
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Product Details

ISBN-13: 9780275916923
Publisher: ABC-CLIO, Incorporated
Publication date: 03/15/1980
Pages: 301
Product dimensions: 6.00(w) x 9.00(h) x 0.75(d)

About the Author

rcy /f Larry

siter /f John /i R.

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