Active Storytelling: Using Video News Releases for PR Professionals

Active Storytelling: Using Video News Releases for PR Professionals

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.


Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!


Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

Product Details

ISBN-13: 9780131377653
Publisher: Pearson Education
Publication date: 12/15/2009
Series: FT Press Delivers Elements
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 10
File size: 216 KB

About the Author

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0 and, and regularly contributes PR and tech insight to industry publications. A cofounder of the Social Media Club, an original member of the Media 2.0 Workgroup, and a contributor to the Social Media Collective, he is among the original thought leaders who paved the way for social media. Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.

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