ISBN-10:
1608311953
ISBN-13:
9781608311958
Pub. Date:
02/28/2012
Publisher:
LWW
ACSM's Career and Business Guide for the Fitness Professional

ACSM's Career and Business Guide for the Fitness Professional

by American College of Sports Medicine, Neal Pire , MA, CSCS, FACSM
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Overview


ACSM's Career and Business Guide for the Fitness Professional covers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.

Product Details

ISBN-13: 9781608311958
Publisher: LWW
Publication date: 02/28/2012
Pages: 240
Sales rank: 905,099
Product dimensions: 7.00(w) x 9.90(h) x 0.50(d)

Table of Contents


Preface
Part I
Chapter 1 The Fitness Professional’s Career
Chapter 2 Technicians and Clinicians
Chapter 3 Sales
Chapter 4 Marketing
Chapter 5 Service - The Hospitality Paradigm
Chapter 6 Operations, Administration and Management
Chapter 7 Business Policy Development and Risk Management
Part II
Chapter 8 Business Owner Operator
Chapter 9 Developing a Business Plan
Chapter 10 Structuring the Business Plan
Chapter 11 Developing a Marketing Plan
Chapter 12 Developing a Financial Plan
Chapter 13 Selling Your Dream
Part III – Business Plan, Budgets, and Presentation
Business Plan
Demographics
Competition Survey
Capital and Startup Budget
Five Year Operating Budget
Business Plan Presentation

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